Lush is opening a 'naked' shop where everything is packaging and plastic-free

Well listen up beauty fans because the environmentally-friendly British brand is opening its first ever "naked" store in the UK next week- and absolutely every single product will be free from plastic packaging.

Following the success of their plastic-free stores in Berlin and Milan, Lush's first UK "naked" branch will open its doors on Market Street in Manchester next week.

Proving a hit with environmentally-conscious customers, the store will still sell the brand's hit shampoo bars and bath bombs but without any paper bags or packaging.

In other words, you can now get your Lush beauty fix while also doing your bit for the environment.

On a mission to reduce its carbon footprint and cut back on plastic waste, 50 per cent of Lush's core range of solid deodorants, palm oil-free soaps and body conditioners are already "naked" products.

Commenting on the environmentally-friendly store opening, Lush's product inventor Alessandro Commisso said: "With the naked shop we don't just want to offer beautiful products to our customers, we want to use this as an opportunity for discussion."

Along with providing customers with information about plastic waste in store, Alessandro said: "It's pretty much about debating these topics with the public, with the media, and with Lush customers to find out where to go next."

Meanwhile, Lush co-founder Mark Constantine added: "Packaging is rubbish and for too long we had to suffer excessive amounts of it. Now that the true financial costs are becoming obvious, customers are challenging manufacturers and retailers to cut the wrap."

If you need us, we'll be stuffing our spare tote bags full of bath bombs come the 18 January.

In more beauty news, doctors have warned not to use bath bombs as sex toys as Lush launch aubergine-shaped product.

And a beauty advert which says "wearing makeup is not vanity, it's a courtesy to others" gets slammed as "Britain's nastiest ad" following 18 months of complaints.

Plus Vassoul's £11 blackhead-sucking face mask racked up over 3,000 five-star reviews on Amazon from customers who say the product is "magic".

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