Shoppers scramble to get their hands on Princess Charlotte's birthday dress that’s selling out fast but it’ll set you back £70

THE KATE effect is a well-established term in the fashion industry with almost everything the Duchess wears selling out instantly.

And it seems that her daughter has the same selling power with shoppers scrambling to get their hands on Princess Charlotte’s latest outfit.

The adorable royal turns four today and to mark the occasion the palace released three new portraits of Lottie taken by her mum the Duchess of Cambridge.

In one of the snaps she can be seen wearing a Liberty print dress from British children’s brand Trotters as she poses in the garden of her Norfolk home, Anmer Hall.

The £70 frock is complete with a Peter Pan collar, puff sleeves and pale blue piping, and is already proving popular among royal fans.

The dress has already sold out in three sizes on the Trotters website, including Charlotte’s size, with ages 2, 3 and 8-9 the only ones remaining in stock.

  • Lily Rose Betsy Dress, £70, Trotters – buy now

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    The dress has already sold out in several sizes online

And it seems that savvy shoppers have already spotted its buying potential with several listings of the dress already appearing on eBay.

The most popular lot is the dress in an age 4, which is currently listed at a “Buy It Now” price of £99.99 and it already has several watchers.

However, several other sizes have also appeared on the auction site despite those still being available to buy in store.

In the other two snaps, which were taken last month by Kate, Charlotte wears a £50 Amaia Kids tartan skirt.

On a visit to a London mental health charity yesterday, the Duchess of Cambridge said her daughter loves playing with pink slime.

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Princess Charlotte’s birthday celebrations are expected to be a private affair, celebrating with friends and family.

Kate is fond of capturing her children on camera having shared three new photos of her youngest Prince Louis, on his birthday last week.

In other royal news we shared Princess Charlotte’s cutest moments over the past four years.

And Meghan Markle and Prince Harry have unfollowed everyone on Instagram including William and Kate.

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