An Aesthetician Shares How to Give Black Skin Experts the Credit and Business They Deserve
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✨✨Worth the read✨✨ The response to yesterday's post is beyond what I could have imagine. Thank you to all of you who shared, liked, reposted and commented. I want to acknowledge those who shared how they too need to do better when it comes to supporting black estheticians or being skilled in caring for our skin. Thank you for your transparency. I don't expect change over night, but the first step is acknowledging it, then it's time do the work. Because I promise you, I will not stop being vocal about this. I plan to continue to hold this industry accountable. It starts with our education. It shouldn't just be "touched on". How you care for black skin, and other ethnicities deserves to be normalized in esthetics education. : : If you are new here, 👋🏾👋🏾👋🏾👋🏾. My name is Lakeisha, some people know me on here as @keeshology. I got my start in the beauty industry as a makeup artist. I have been in this industry for 9 years but it wasn't until 4 years ago I became an esthy. I am the proud owner of Melaskin Studio. My studio is my dedication to creating a safe (and cozy) space where black men and women can learn how to take care of their skin. Like exercising, I believe movement through facial massage and Gua Sha keeps the skin healthy. Connecting with my clients brings me joy and I'm passionate about making sure anyone who steps into my studio leaves feeling renewed. : : There are some talented black women and men in this industry doing amazing work. I'll be sharing their profiles in my stories. Feel free to tag some of your favorite black estheticians, dermatologist or esthy educators in the comments and tell them why you appreciate their work. #melaskinstudio #supportblackestheticians #nycesthetcian #esthetician #blackdermatologist #estheticianappreciation
As we aim to become more conscious shoppers by backing more Black-owned businesses, much work can be done in the area of supporting more Black beauty industry professionals, as well. There is no shortage of amazing makeup artists out there and talented hairstylists that are underrepresented in the beauty space and we can all take steps to change that.
There’s adjustments to be made on both the brand and consumer-side of things. For anyone wondering how you can make a difference, it’s simple: frequent more Black-owned salons and seek out more diverse experts. To help vocalizing what exactly that looks like, Naeemah LaFond, hairstylist and global artistic director at Amika, created a guide on how to support Black hairstylists, and this started a chain reaction. Soon after, New York City-based makeup artist Jaleesa Jaikaran did the same for her field of work and most recently, Lakeisha Dale, aesthetician and founder of MelaSkin Studio, followed suit and created a guide on how to support Black aestheticians and skin experts.
“As black woman working in this industry, I have experienced microaggression and averse racism too often with clients and my peers,” read Dale’s Instagram caption. “I have been in situations where I have not felt supported when it comes to addressing these situations. I have been the ‘trainer’ without being compensated for it. I have worked for companies where the only representation was on the service provider level. I have been asked by white clients whether or not I have my license or gone to school, to validate me providing the service. It happens enough to become too much. These are some of the reasons Melaskin Studio was born. A place where black clientele is the priority. A place where we are both free of racism and microaggresion. Where my passion for teaching my people about skin wellness is appreciated. But I’d be doing my beauty community a disservice to not speak up about ways that I think black skin care professionals can be supported.”
Keep reading to see all of her directives on how you can give more Black aestheticians the business and credit they deserve.
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