Does your face need to hit the gym? A look at the latest beauty trend

A workout? For your face? Everything you need to know about FaceGym.

I am sitting cross-legged on a yoga mat working with a red exercise ball and barely raising a sweat but potentially raising my eyebrows. The ball is closer in size to a clown’s nose than those used for stomach crunches, and I’m being taught how to roll, press and flick it across my face for more defined features.

“You won’t get a six-pack from just one workout,” says Inge Theron, the South-African born, London-based founder of FaceGym. “It takes commitment. There’s no quick fix.” Silence follows this statement, punctuated only by the flicking of those red balls against slack cheeks.

There are no conclusive scientific studies about the positive effects of working out your face, but experts say that it can’t do any harm. Credit: Benjamin Kaufmann/Trunk Archive/Snapper Images

The skincare industry is built on quick fixes, miracle ingredients and overnight transformations offered by salespeople in white coats, but Theron, a former beauty journalist, preaches hard work with the fervour of a spin-cycle instructor.

“Writing about beauty for 15 years was an incredible experience,” Theron says. “I was a human petri dish and tried everything. My a-ha moment was when my body was looking better from all the workouts I was doing. I wanted to bring that energy to skincare.”

After two years of research, the entrepreneur launched FaceGym in UK department store Selfridges in 2014. Now Mecca’s Sydney flagship is the first Australian outpost for face workouts, with stores around the country stocking the results-focused skincare range.

If you can’t make it to the FaceGym, each product features a QR code that takes you to a video workout, involving metal sculpting tools, your knuckles or that red ball.

“We base everything around a warm-up, cardio, sculpting and a cool down so that people can relate to the workout,” says Theron. “There are 40 muscles in your face and if you work them properly you will see a difference.”

There are no conclusive scientific studies about the positive effects of contorting your face in the mirror while you rub moisturiser into your skin with your fingers forming a V-shape but experts say that it can’t do any harm. Some doctors concede that by exercising your face, you could theoretically improve muscle tone and reduce the appearance of scars.

Lizzo and Paris Hilton are FaceGym devotees, and Meghan Markle has promoted the benefits of a deep face massage. “This treatment is also about creating confidence,” Theron says, noting that men comprise 40 per cent of customers who buy the range online.

And there’s another benefit to this approach that Theron reveals while massaging her nasolabial folds with abandon. “It’s impossible to pull a muscle,” she says.

Ask Steph

How do I de-frizz my humidity-crazy hair?
Try a smoothing serum like KMS Tame Frizz De-Frizz Oil (from Adore Beauty, $25) on wet hair, then blow-dry. For poker-straight hair, use a hair iron such as Cloud Nine the Original Iron (from Adore Beauty, $399).

Follow Stephanie Darling on Instagram @mrssdarling. Send questions to [email protected]

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