Home » Beauty » Why Naomi Osaka's Skincare Line, KINLÒ, Is About So Much More Than Just A Glowy Appearance — EXCLUSIVE
Why Naomi Osaka's Skincare Line, KINLÒ, Is About So Much More Than Just A Glowy Appearance — EXCLUSIVE
“Shut up and play,” a belittling phrase used towards athletes who dare to speak up and out about issues not pertaining to athletics. The reality is that the days of an athlete simply “playing” have come and gone, however, and tennis star Naomi Osaka knows that all too well. In the past few months Osaka has become a profound example of the gravity of choosing mental health — empowering other women, particularly Black women, to say no and showing us all that it’s okay to not have it all together all the time. That’s why it only makes sense that her debut skincare line KINLÒ, launching today, is yet another extension of that mission — created with thoughtfulness, a focus on melanated skin and a desire to amplify self-care.
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“My mom always taught me the importance of washing your face, so I think I’ve always done that from a young age, even though I don’t wear much makeup,” Osaka tells ESSENCE exclusively. “My skincare routine is pretty minimal — cleanser, moisturizer, and maybe something extra every now and then. But I just think washing your face regularly and keeping your skin hydrated and protected is the most important.” And while it may seem like the tennis star and now skincare powerhouse has it all figured out, Osaka wants us to know that she’s just like the rest of us. “I’m not going to lie, there are definitely days that my skin is not my friend, especially if I eat something that I wouldn’t normally eat,” she shares. “But for the most part, I love my skin and enjoy taking care of it and keeping things simple.”
That’s why, in the spirit of keeping it simple, Osaka decided to kick of KINLÒ with strictly the essentials and partnered with the experts to do so. Dr. Naana Boakye will serve as Dermatology Director to help guarantee that the products are of the highest efficiency and will ensure that education about skin cancer, particularly skin protection in the Black, Brown and Asian-Pacific communities, is paramount. Also helming the KINLÒ team is Vanessa Motley Coleman, Vice President who will oversee business operations.