Cameron Diaz Just Released an Ultra-Chic, Summer-Ready Line of Wines
Cameron Diaz can add another role to her résumé: winemaker. The actress and Katherine Power, founder of Who What Wear and Versed Skincare, are entering the celeb-packed industry with their new wine brand, Avaline.
Joining the likes of Mary J. Blige, Post Malone, and Sarah Jessica Parker, the mini collection of wines is debuting two summer-ready varieties: Avaline White is a dry Spanish wine with a crisp, fresh finish, while Avaline Rosé is a light French iteration with notes of melon and zest.
“I enjoyed wine for many-a-year and never questioned it. … But I had no idea of the process,” said Diaz in a statement regarding the launch. “We soon learned it wasn’t what you added, it’s what you didn’t add.”
Per the official press release, Avaline wines are composed of organic grapes and free of any unnecessary additives, resulting in a clean, crisp, and refreshing taste. Avaline aims to set “a new standard” within the wine industry when it comes to total transparency of the ingredients within one’s wineglass.
Diaz shared her excitement over the launch of Avaline in an Instagram post this week, showcasing her and Power enjoying a pour while revealing how their concept of the brand came to be.
“I’ve always believed that the key to wellness is balance. ⚖️ Creating a clean wine that is full of natural goodness and free from dozens of unwanted and undisclosed extras helps me find that balance when I’m enjoying a glass of wine,” wrote Diaz. “It’s wine at its purest, created for those who embrace the pleasure of a whole life and a relaxed approach to wellbeing.”
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Introducing @avaline! 🌟 It all started two years ago on a beautiful Los Angeles afternoon in the backyard with @katherinepower. We realized that we knew the contents of everything that went onto and into our bodies—why not wine? Our journey to answer that question led us to create @avaline, a range of clean wines. I’ve always believed that the key to wellness is balance. ⚖️ Creating a clean wine that is full of natural goodness and free from dozens of unwanted and undisclosed extras helps me find that balance when I’m enjoying a glass of wine. It’s wine at its purest, created for those who embrace the pleasure of a whole life and a relaxed approach to wellbeing. 🍷✨ Link in bio. Cheers to that! CD #avaline
Each bottle of Avaline wine retails for $24 and can be purchased at select retailers nationwide or online at drinkavaline.com.
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