Billionaire Boys Club and G-SHOCK Are Joining Forces for a Limited Watch Capsule

In celebrating the 20th anniversary of Billionaire Boys Club and G-SHOCK’s 40th anniversary, the two brands are partnering to release a limited-edition watch capsule. The collaboration sees two of G-SHOCK’s classic models, the DW-5600 and DW-6900, reimagined with BBC’s quirky and vibrant graphics.

Doused in a light pink, the DW-5600 stars the ICECREAM Waffle and Drop artwork across the band, while the brand’s Soft Serve logo graces the caseback in the form of an engraving. On the other hand, the DW-6900 model arrives in a dark blue that emulates the night sky. Its band is decked with BBC’s Starfield imprint, while the Helmet logo is etched on the caseback, complete with a contrasting red watch face.

Both pieces are geared with G-SHOCK’s usual water and shock resistance. Each watch also comes packaged in a specially designed collector’s box featuring a corresponding graphic print to match the timepiece inside. Launching on June 16, the BBC x G-SHOCK capsule collection will be available for purchase via BBC ICECREAM flagships, as well as its official online store.

In other news, Saint Laurent reinterprets Girard-Perregaux’s Casquette digital watch.
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