Burger King advert trolls McDonald’s with entire menu mocking Big Macs
The Big Mac is a McDonald’s classic, loved by fast food fans all over the world.
And earlier this month, the fast food giant lost its trademark for the Big Mac burger’s name in the EU after European regulators ruled in favour of Ireland-based fast-food chain Supermac’s.
That basically means other companies can now use the name as well as McDonald’s.
Now a gleeful Burger King Sweden has trolled its rival in the form of a new ad – adding insult to injury.
The advert shows people going into Burger King and ordering menu items that snipe at the Big Mac, making fun of the burger.
These include burgers such as "The Like a Big Mac, But Actually Big", "The Kind of Like a Big Mac, But Juicier and Tastier".
Other options included "The Burger Big Mac Wished It Was", "The Anything But a Big Mac", "The Big Mac-ish But Flame Grilled of Course".
The European Union Intellectual Property Office’s judgement revoked McDonald’s registration of the trademark, saying the fast food giant had not proven genuine use of it over the five years prior to the case being lodged in 2017, Reuters reported .
Although Supermac’s don’t have a "Big Mac" product themselves, the Irish chain claims McDonald’s used the trademark to block their European expansion.
Supermac’s called the fast food giant "a trademark bully".
McDonald’s will be able to contest the ruling, and intends to do so, according to a statement released by the company.
A spokesperson told CNBC the company is "disappointed" by the decision, and believes the ruling "did not take into account the substantial evidence submitted by McDonald’s proving use of our BIG MAC mark throughout Europe".
Mirror Online has contacted McDonald’s for further comment.
Top news stories from Mirror Online
Source: Read Full Article