El Salvador Embraces Bitcoin in This Week’s Business and Crypto Roundup

Many brands are starting to see a recovery despite the challenges initially brought on by the pandemic. Some businesses, especially ones that focused efforts on expanding e-commerce ventures, have even seen profits rise even higher than before.

HYPEBEAST has rounded up the top business and crypto stories of the week so you can stay in-the-know about trends across industries.

Business

1. Snoop Dogg joined Def Jam Recordings as a senior strategist

Def Jam Recordings announced Monday that Snoop Dogg would join its roster as a senior strategic advisor. The label represents a multitude of chart-topping artist, including Kanye West, Nas, Justin Bieber and others.

2. SSENSE is now valued at over $5 billion CAD (approximately $4.13 billion USD)

Montreal-based retailer SSENSE has received minority investment from Sequoia Capital that boosted its value. The investment is the first time the e-commerce platform has taken external funding since it was founded 18 years ago.

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5. Reddit co-founder Alexis Ohanian called meme stocks ‘charming’ but ‘nothing new’

Alexis Ohanian recently spoke with CNBC about meme stocks made popular on the site. He said: “Meme stocks, it is a charming name, but I think at the end of the day, momentum investing is nothing new.”

Crypto

1. Millennial millionaires are investing large portions of their wealth in crypto

According to CNBC‘s Millionaire Survey published on Thursday, almost half of millennial millionaires have invested at least a quarter of their wealth in cryptocurrency. The survey also uncovered a major generational divide.

2. French cryptocurrency hard wallet makers Ledger now valued at $1.5 billion USD

The company just successfully landed $380 million USD in Series C funding. With this new funding, led by 10T Holdings, the company is now looking to expand into DeFi (decentralized finance) services.

3. El Salvador becomes the first country to make bitcoin legal tender

The Salvadorian congress had approved the measure on Tuesday night. According to the BBC, bitcoin will officially become legal currency in 90 days.

4. Coinbase will soon let you add cryptocurrency to your 401(k)

The crypto trading platform has teamed up with 401(k) provider ForUsAll to include blockchain investing as part of their offering. The new platform is called Alt 401(k).

5. China is cracking down on cryptocurrency mining to protect against electricity misuse

The country’s efforts to prevent electricity abuse has spread to Yunnan province, according to local media. China previously banned financial and payment institutions from providing services related to crypto.
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