Go Bankai With "Coca-Cola Zero Sugar 'Bleach' Soul Blast"

Continuing the Coca-Cola Creations series, Coca-Cola Japan is now gearing up to release a Bleach-themed take on Coca-Cola Zero Sugar. The tie-in to the Bleach anime/manga franchise, “Coca-Cola Zero Sugar Bleach Soul Blast” celebrates the long-awaited and soon-to-premiere Bleach: Thousand-Year Blood War anime.

Billed as “Action Flavored,” the latest addition to the Coca-Cola Zero Sugar lineup is said to help you “become the strongest version of yourself possible.” While leaving the actual taste of the beverage a mystery, Coca-Cola Japan does invite fans to “Taste the action.”

Coca-Cola Zero Sugar Bleach Soul Blast will be available first at an atmos Shinjuku pop-up store October 7. The special activation will feature an Ichigo Kurosaki-voiced vending machine and special collaborative merch.

Coca-Cola Zero Sugar Bleach Soul Blast will be available officially throughout Japan October 10, one day before the debut of Bleach: Thousand-Year Blood War anime. Look out for stateside imports to follow in the coming weeks.

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