HEINZ Is Fighting for Equal Packs of Hot Dog Wieners and Buns
Heinz is looking to rectify an age-old conundrum of the disparity between the number of hot dogs and hot dog buns —wieners come in packs of ten while buns in eight.
While there is a historical reason for the unequal number, where butchers in the ’40s had 1.6 ounces of meat as the ideal weight for distribution. The reason for the eight buns is a little more logical as typical bun baking trays come in sets of four where bread companies join two trays together for a total of eight.
This tradition has always stuck and has driven hot dog lovers crazy as there are always two extra hot dogs leftover, or you end up with too many buns. In time for National Hot Dog Month, Heinz is looking to change the cumbersome packaging of both hot dogs and buns with a petition for big bun and wiener companies to finally sell equal packs.
“We’ve seen our fans through social media express their outrage about the bun-to-hot-dog ratio issue for years, and we know there must be a better way. We believe that the time for change is now and we are hopeful,” says Daniel Gotlib, Associate Director, Brand Building & Innovation, Kraft Heinz Company. “As the iconic condiment that has been making hot dogs complete for over 150 years, we saw an opportunity to champion this issue on behalf of hot dog lovers across North America and help show manufacturers why they need to put an end to unequal packs.”
If you’re interested in living in a world with equal packs of hot dog wieners and buns, check out Heinz’s dedicated site.
In other food news, Subway is giving out one million free sandwiches ahead of its menu overhaul.
Source: Read Full Article