Holzweiler's London Fashion Week Debut Guides Us Into the Jungle

Sunny skies fled from London just in time for Holzweiler‘s London Fashion Week debut. Rain poured as guests entered the city’s Camley Street National Park, anticipating a big day for the Danish brand.

Models slowly walked down the planted gardens, curious to explore the scenery around them, wearing elevated Holzweiler garments that blend in with the great outdoors. The family-run brand has moved into larger territory, staying true to its heritage by inspecting Norwegian way of living. The Spring/Summer 2024 collection was met with a sense of liberation, seeing co-ed offerings bloom in delicate Earth tones. It surveyed our daily atmosphere through fluid silhouettes accompanying the body’s natural movement.

On the women’s side, lightweight garments were printed with delicate florals taken from the great outdoors, while slit skirts and waist-tied tops revealed subtle pops of skin. Crotched outerwear lays atop nylon underpinnings, complemented by asymmetrical bottoms with exposed boxer briefs.

For men, Maria Holzweiler introduced refined basics that were kept simple for daily wear. Oversized knitwear was printed with courier-inspired company lettering paired with stone-colored cargo pants slashed at the knees. Striped long-sleeves and flared sweatpants were tinted with navy accents, while springtime florals bloomed on collared button-downs. Every model carried bunches of flowers inside petite leather bags, seeing the brand drag textile extensions on the ground that collected everything in its wake.

Take a closer look at Holzweiler’s SS24 collection in the gallery above, and stay tuned for more London Fashion Week content on Hypebeast.

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