John Rattray's Why So Sad? x Nike SB Bruin Mid Is Unveiled

When it comes to evaluating the realm of sneakerhead culture today, one can certainly make the argument that it often revolves around materialism and reselling. However, the other side of that spectrum would say that footwear brands have taken advantage of their platform to shine a light on important topics through captivating products and storytelling, and that’s exactly what pro skater John Rattray is doing with his forthcoming Why So Sad? x