PINKFLAMINGOUSA and PRIX Come Together for Car-Fueled Capsule

Adding to its collaborative efforts, PRIX WORKSHOP has now now come together with PINKFLAMINGOUSA for an ongoing partnership. To mark the start of the venture, the duo have put together a capsule collection celebrating their ongoing conversation deeply rooted in friendship and mutual enthusiasm for music, cars, and fashion.

PFUSA is a multi-hyphenate team known for documenting Atlanta’s raw and unseen moments found within the street and music scene. Over the years, PFUSA has helped shape and create history within Atlanta through its efforts to bridge the gap between the city’s prominent rap scene and the underground street racing world.

PRIX Founder/Designer/CEO, Esther Ng, and PFUSA head Chris Phan were introduced through a close mutual friend and worked on several video projects over the years before deciding to come together for the partnership. The new ongoing partnership will feature releases and future events, aiming to sponsor drivers and members of the PFUSA community, while building up the legal street scene within Atlanta.

The inagural seven-piece “PRIX x PFUSA” capsule collection features chrome badge-inspired motifs, PRIX x PFUSA branding, and highlights iconic street cars and associated stunt teams integral to Atlanta’s legal street scenesuch as ATL BIKELIFE. Included in the special range is the ATL BIKE LIFE marked PF JERSEY, available in Green and White, CHRIS2K Hoodie, PF Chrome Tee, and ESDER Baby Tee, an ode to Esther Ng’s personal restored Mazda RX–7 FD3S. Rounding up the release is the Chrome Hoodie, available in Black and White, Chrome Sweatpants, and special PF release of PRIX’s signature sleek Catsuit bodysuit. Graphic detailing comes in the form of chrome badge-inspired motifs, PRIX x PFUSA branding and showcases of iconic street cars

Take a look at the PRIX x PINKFLAMINGOUSA capsule collection available exclusively on PRIX’s website August 3, 1 p.m. PST.

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