Watch Supreme's Hype Williams-Directed Vitra Panton Chair Collab Ad

Ahead of its Spring/Summer 2021 Week 3 Drop, Supreme has now delivered a Hype Williams-directed ad for the Vitra Panton Chair collaboration releasing this week.

The simply evocative visual is centered around Supreme’s signature striking red tone set to an arresting rock track. A woman is seen dancing on the Supreme x Vitra Panton Chair highlighting the sensual design of the iconic piece of furniture.

Designed by famed Danish designer Verner Panton in 1959, the chair made waves through the design world with its rigid polyurethane one-piece construction. The Supreme collaboration features a bold red glossy lacquer finish marked with “Supreme” in contrasting white. Reports are noting that the release will be priced at $2,600 USD.

Watch the Hype Williams-directed ad for the Vitra Panton Chair collaboration releasing with Supreme’s SS21 Week 3 Drop coming June 21.

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