Watch the Building of Justin Bieber's West Coast Customs Rolls-Royce "Uriel "

West Coast Customs has just uploaded a follow-up to the photo unveiling of Justin Bieber‘s custom Rolls-Royce Wraith.

Founder and CEO of West Coast Customs Ryan Friedlinghaus explains that the project was three years in the making and that Bieber originally attempted to buy the Rolls Royce 103EX Vision 100 prototype but was unable to as Rolls Royce would not sell the “undrivable” prototype.

From the 3D scanning, custom fabrication, its Gloss Silver and Matte Gray paint job, down to the bespoke interior and sound system “The Uriel” as Friedlinghaus names it, is one of West Coast Customs’ most elaborate builds to date. The video ends with Justin Bieber arriving to take his first drive in the vehicle where he’s blown away at the creation, and how the wheel covers make the car look like it is floating when it drives.

In other automotive news, Rolls-Royce crafts a custom-built Phantom inspired by a koa wood rocking chair.
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