A First Look at Selena Gomez’s New SG x Puma Collection

Selena Gomez is here to make sure you feel cool and confident while you’re working out. The “Back to You” singer has teamed up with Puma on a collection of activewear, footwear and accessories that are a blend of form and function, and the SG x Puma Strong Girl collection is an ode not only to the songstress’ initials but to her kick-butt attitude as well.

“Strength is something I try to own every day,” Gomez said in a statement. “I wanted to create a collection that makes women feel sexy, empowered, and strong. I love every piece that I designed and hope it inspires others to find their inner strong girl.”

Using the Puma archive as a guide, the actress (who also helped design a ready-to-wear collection with Coach earlier this year) was inspired by pieces from 1992 (the year she was born!) and other vintage training and fashion styles that could easily transition from the gym to the street. In keeping with the “Strong Girl” theme, there are also uplifting messages and surprises on some of the pieces.

The entire SG x Puma collection will be available on Puma.com beginning Wednesday, December 12, but, in the meantime, keep scrolling for a first look at the campaign, which stars Gomez alongside some of her closest girlfriends!

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