Asda ditch Black Friday and launch alternative sale – and you can shop deals now

Asda famously pulled out of Black Friday in 2015, but today the retailer has launched an alternative sale event to entice shoppers.

The new ‘Green is the New Black’ event officially kicks off today in stores, with customers able to score massive discounts across several departments.

Top offers, as revealed on, include a selection of popular toys for shoppers hoping to snap up a bargain gift for the kids ahead of Christmas.

Highlights include the LOL‘Bigger’ Surprise for £45, half price savings on the Disney Princess Kitchen now £60 and the Hot Wheels Slot Track Set for £45 (was £75).

The retailer is promoting the offers, which are set run over the course of the next few weeks, as an alternative to the one day blow-out that is traditionally associated Black Friday – which kicks off on November 23.

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Black Friday 2018

  • When is Black Friday?
  • Amazon
  • Argos
  • Currys PC World
  • Tesco
  • John Lewis
  • Next
  • Morrisons
  • eBay
  • ASOS
  • Marks and Spencer
  • GAME

Asda’s pledge to help shoppers "save you money everyday" with its smart prices has meant over the last few years the supermarket chain has launched longer running ‘rollback’ offers on toys, homewares and electrical goods for customers doing their Christmas shopping.

Where to find Asda deals online?

  • Home sale
  • Toys sale
  • Womenswear sale
  • Menswear sale
  • Kidswear sale

Online shoppers should also check George at Asda for all the latest sale and 3 for 2 deals.

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