Dior mocked for using CGI influencer Noonoouri to model its latest beauty campaign

Noonoouri may have 198,000 followers and the coveted blue tick on Instagram, but her use as one of the designer brand's new "backstage girls" has been met with ridicule.

One photo, which shows creative director Peter Phillips "doing her contouring" has been labelled "embarrassing" and "absurd" by online fans.

Some make-up fans questioned how they were meant to tell what the products looked like on their skin, if they couldn't see it on a human face.

One wrote: "How can I compare my skin to this doll… very disappointing. Beauty standards are already messed up and now it's just worse with this."

While a third said: "What were you thinking with this advertisement?? Sorry Dior, I'm not an animation, I'm real, I'd like to see your products on real people."

Others slammed: "This is ridiculous. Shame on you Dior", and "the level of stupidity here is embarrassing please stop".

Noonoouri has previously collaborated with Saint Laurent, Versace, Swarovski and Nike – among others – and she often posts pics where she's wearing Dior.

Supposedly living in Paris, her Instagram feed includes selfies with Vogue Germany's editor in chief and red carpet shots with the likes of Penelope Cruz.

The collaboration comes after Balmain created a virtual army of CGI models for its summer 2018 runways and campaigns.

Balmain's troupe included Margot, Zhi and the world's first digital supermodel Shudu.

CGI models have been heralded as the future of fashion, but for lots of us it's just a step too far.

The Sun Online has contacted Dior Beauty for comment.

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