Huda Beauty is launching FOUR new fragrances next month. Here’s where you can buy them and everything you need to know…
KAYALI, which translates from Arabic to ‘my imagination’, is inspired by the rich heritage and sophistication of the Middle East, where the ritual of scent is engrained in everyday life.
Instagram/kayali0
The inaugural collection is made up of four fragrances that’re designed to be layered and combined for a truly signature scent.
Speaking about the idea behind upcoming launch, the American make-up artist Huda noted that she "wanted to achieve a fragrance collection that invites exploration and creativity" as "the sense of smell is the most powerful of all the senses, and so many memories are tied to it."
Her sister, Mona added "Personalisation is a growing movement and this concept empowers people to express their unique tastes and individuality" as bespoke beauty is something the sisters are passionate about.
The fragrances were handcrafted in France alongside legendary perfume house Firmenich using lavish ingredients sourced from around the world for complete luxury.
Instagram/kayali0
If you follow either of the sisters on Instagram you’ll be well aware that Mona is a self-confessed fragrance addict.
On an episode of Huda Boss (Yes, Huda even has her own reality TV show) that aired earlier this year Mona revealed the fragrance line was in the works and that she has "dedicated an entire room in my house to perfume".
She even has her own perfume-based hashtag- #perfumeprincess- that has over 2,000 posts, so we just KNOW these scents are going to be good.
If you want to try them for yourself (if not, are you feeling ok?) Elixir, Vanilla, Citrus and Musk are each priced at £84 for 100ml and will be available from Cult Beauty, Selfridges, Harrods, Net-a-porter and KayaliFragrance.com from the 16th November.
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