Kosas has arrived in the UK – here's a beauty editor’s honest opinion | The Sun

KOSAS is the new beauty brand that you need to know about if you haven't already.

It's quickly become quite the internet sensation, and has a number of big celeb fans, having been a huge hit with the likes of Hailey Bieber – and now it's coming to the UK.

  • Shop Kosas – click here

Kosas is an LA-based beauty label, which first launched in 2015.Fast forward eight years, and it is now available to shop in the UK too.

Luckily for us, it's available to shop online for UK customers at Space NK, Cult Beauty and Sephora.

Kosas founder, Sheena Zadeh-Daly, created the brand to deliver clean skincare ingredients to beauty buffs, whether you are a seasoned MUA, or new to the beauty world.


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In fact, the brand describes itself as "clean make-up for skincare freaks".

The brand prides itself on continuing to develop its products to ensure they are clean, safe and effective for the customers, with the site reading: "We keep formulating, testing, and innovating until every product pushes beauty forward and is clean."

Kosas offers a variety of cosmetics, including makeup and skincare.

You may have already seen it's concealer online, as it's quickly become a huge viral success but if you're looking to trial the rest of theirKosas products now is the time.

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With over 24 individual products to shop, as well as multiple beauty bundles, and beauty brushes and tools, shoppers are spoilt for choice.

Where can you buy Kosas in the UK?

Kosas has finally launched in the UK, which is music to our ears.

Kosas products can be shopped online directly from the Kosas website, as well as other retailers.

Stockists including Space NK, Sephora, as well as Cult Beauty also stock Kosas, though if you are looking to sift through the entire collection, we recommend heading straight to Kosas' website.

We anticipate some retailers, such as Space NK and Sephora will stock Kosas in select stores, though it's best to check in advance before heading out to the shops.

  • Shop Kosas at Space NK – here
  • Shop Kosas at Sephora – here
  • Shop Kosas at Cult Beauty – here
  • Shop Kosas – here

Is Kosa's concealer non-comedogenic?

The Kosas Revealer Concealer is one of the brand's most talked about products, not least because it's popular with Hailey Bieber who swears by the make-up cosmetic.

But one question on some people's lips is if the Kosas Concealer is non-comedogenic.

Firstly, what does it mean if a product is non-comedogenic?

Non-comedogenic means the product contains ingredients, which will not clog or block your skin's pores.

This element is a non-negotiable for us personally, as well as those who suffer from breakouts or acne, as you want to avoid triggering spots as much as possible.

The good news is the Revealer Concealer is non-comedogenic, as stated on the website.

The product description reads: "Clinically tested. Dermatologically tested. Allergy tested. Non-comedogenic. Non-irritating."

Tick, tick, tick and tick.

Does Kosas test on animals?

No, Kosas does not test on animals as it is a clean and cruelty-free brand.

Kosas is Leaping Bunny Certified, which means it has been confirmed by the programme to assure products have not been tested in the making of the products.

Though the brand has not been tested on animals, it does not mean the products have not been dermatologically tested.

In fact, Kosas has been dermatologically tested by experts to ensure all products are safe and gentle to use on customers.

What should I buy at Kosas?

Kosas Revealer Concealer

Concealer is one make-up essential we can't live without, and Kosas's Revealer Concealer is one of our faves.

Did we forget to mention Hailey Bieber is a fan too?

This concealer went viral on TikTok, which we put down to Hailey, but also the quality of this makeup cosmetic.

The concealer comes in 28 shades, which means there is something to perfectly colour-match every shopper's skin tone.

The formula is impressive, as it contains caffeine and pink algae, which work to brighten and revitalise your skin, in particular those dark and puffy under-eye areas.

Plus, it is infused with arnica and provitamin B5 is super soothing, while peptides and hyaluronic acid hydrate and plump the skin.

This product leaves your skin plumped, glowing and hydrating, while also covering any imperfections.

  • Revealer Concealer, £28 from Kosas – buy here

Revealer Skin-Improving Foundation SPF 25

For those who want a little more coverage, the Revealer Skin-Improving Foundation is a must.

This make-up base is ideal for those who want lightweight everyday coverage, and a natural look, as well as evening full-on glam.

What we love about this product is there are 36 shades and a simple way to find the perfect colour match to suit your skin tone.

All you have to do is select your "shade family" from light, medium, medium deep and deep, as well as your undertone from cool, warm, neutral, and olive.

This foundation is a skincare and beauty hybrid, as the formula contains super hydrating ingredients, such as niacinamide, caffeine, squalane, arnica, Provitamin B5, as well as peptides, hyaluronic acid, mineral reef-safe SPF and artemisia flower extract.

The combination of these products works to blur any blemishes, even out skin tone and texture, as well as minimise pores, while also brightening and hydrating the skin, as well as protecting the skin from harmful UV rays.

  • Revealer Skin-Improving Foundation SPF 25, £40 from Kosas – buy here

Wet Lip Oil Gloss

We all need to give our lips a bit of TLC, especially when they are dry and chapped.

This product has been described as "100% treatment. 100% Lip gloss" – which sounds perfect.

This lip treatment is filled with hydrating active ingredients, such as peptides, hyaluronic acid, evening primrose oil, avocado oil, and konjac root, all of which plump, soothe and nourish your lips.

This comes in 11 colours, three of which are new; from a clear gloss to a subtle shimmer, soft blush, to hot red.

  • Wet Lip Oil Gloss, £21 from Kosas – buy here

Cloud Set Setting Powder

Fed up with your make-up slipping off, and want to look even more flawless, then a little dusting of the Cloud Set Setting Powder is a game-changer.

The setting powder comes in 10 shades to blend seamlessly into your skin tone.

The pressed powder is soft and sheer on your skin, and removes any shine you don't want, while also working to minimise pores for a flawless look.

  • Cloud Set setting Powder, £33 from Kosas – buy here

Kosas Tinted Face Oil

We love a tinted moisturiser, and Kosas' Tinted Face Oil is one to invest in.

A Tinted Face Oil is a welcome alternative to foundation, as it is a lightweight formula, which is super blendable, and hydrating, yet provides a little coverage.

The skin elixir provides a satin finish to your skin while adding a little glow to your face and blurring any pigmentation.

The Tinted Oil also contains super hydrating avocado oil, as well as meadowfoam, red raspberry, jojoba, camellia, and rosehip seed oil, which combine to moisturise, plump, soothe and brighten your skin.

  • Tinted Face Oil, £20 (Was £40) from Kosas – buy here

Color & Light Palette

We love a multipurpose product, and if you do too the Colour and Light Palette needs to be on your radar.

This palette includes blusher and highlighter, so you can add a pop of colour to your cheeks and give your bone structure an added glow.

The palette is blendable and lightweight, so you can add a subtle touch of colour to brighten your complexion or layer for a more intense look.

You can wear it on its own for a natural look, or layer it on top of other make-up items, plus it's ideal for those on the go as it's compact enough to squeeze in your bag.

  • Color & Light Palette, £16 (Was £32) from Kosas – buy here

DreamBeam SPF 40 PA++++

Sun protection is a must-have, as even if it's not piping hot outside, you need to wear it as the UV rays still peer through.

To help protect your skin, Kosas has created the DreamBeam.

This must-have is a mineral sun protection, which is packed with hydrating ceramides and peptides to plump the skin and reduce any signs of fine lines and wrinkles, while also smoothing, brightening and moisturising your skin.

It also contains hydrating hero ingredient hyaluronic acid, as well as allantoin to soothe your skin too.

It is free from silicone, hypoallergenic, non-comedogenic, non-acnegenic and safe to use for those with sensitive skin.

Plus, it's been dermatologically tested so that's every tick box on our list.

  • DreamBeam SPF 40 PA++++, £38 from Kosas – buy here

The Clean Start Set: Everyday MVPs

Not sure where to start? We always recommend investing in a curated beauty kit, such as the Clean Start Kit.

The Clean Start Set includes some of Kosas' bestselling beauty items, including the LipFuel Lip Balm, Wet Lip Oil Gloss, the Big Clean Mascara, as well as the Chemistry Deodorant.

In essence, this bundle has all the basic essentials for a morning skincare regime, and a super low-maintenance one at that.

All products are super hydrating and gentle on the skin and body.

The bundle is a mix of skincare and make-up cosmetics so you can look "done" even if you only got out of bed five minutes before you had to make that meeting.

  • The Clean Start Set: Everyday MVPs, £35 (Worth £44) from Kosas – buy here

Good Body Skin AHA + Enzyme Exfoliating Body Wash

Kosas has a variety of skincare essentials to shop for, as well as beauty tools and make-up cosmetics.

One on our radar is the Good Body Skin AHA and Enzyme Exfoliating Body Wash.

This effective body care item is packed with active ingredients to deeply cleanse your skin, unclog pores, smooth texture and reduce the appearance, and chance, of blemishes returning.

We spend so much time, and money, on skincare products for our face, eyes and lips, but little on our bodies, but this will change that.

  • Good Body Skin AHA + Enzyme Exfoliating Body Wash, £21 from Kosas – buy here

Speaking of new launches, Hailey Bieber's beauty label Rhodes Skincare has also launched in the UK.

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