Naked Cleaning Company boss slams critics saying her company ‘empowers’ women as she plans to take business global
A WOMAN who set up a naked cleaning business insists it “empowers” women and says she's poised to take her company global.
The Naked Cleaning Company offers various domestic cleaning services from lingerie and topless to fully naked cleaners.
Nikki Belton, 33, from Kent, one of the brains behind the business, will soon be offering in the buff services around the world after trade soared during the coronavirus pandemic.
Her cleaners carry out tasks such as vacuuming, dusting and wiping surfaces, with prices of £75 an hour for topless and lingerie, and £95 an hour for fully naked – except for a pair of rubber gloves and a mask.
They clean at distance of at least two metres away from the clients at all times, and Nikki, who opts to clean in lingerie, says stripping off means there's less clothes for the virus to stick to.
Services are arranged and provided through a secure booking system, and both cleaners and clients must go through DBS checks before they can start making arrangements.
When the company launched, Nikki hit back at trolls who said the service was “too sexualised”.
She said: "We're doing really well but with that, it comes with haters and trolls.
"At the end of the day we're a business and there's nothing sexual about it – our cleaners aren't sex objects, they're there to do a job.”
At the start of 2020, Nikki teamed up with business partner Lianne Woolman, switching her £16.50-an-hour cleaning company to offer naked services when she saw the potential earnings.
Not long after, the company was forced to put business on hold as the pandemic put the country into lockdown.
But after the first national lockdown was lifted, Nikki's business skyrocketed, and people wanted her company's services more than ever.
The Naked Cleaning Company is mainly used by men requesting women to clean their homes and Nikki said it's proved to be a valuable service for people who have felt lonely during the pandemic.
She said at the time: "I think our job is now more important than ever given the current situation and business has been very good, the demand for a naked cleaner has soared.
"Everybody's been struggling throughout the lockdown and we hope to help clean away coronavirus, one naked cleaner at a time.
"We're here to provide a smile and also help clean people's homes because at the end of the day, we're professional cleaners who are there to do a job.
"It's nice for people to have a bit of a quirky service like this after all we've been through in the past few months."
She says one of the mottos behind her company is 'empowering' women.
Nikki said: "There's always people out to destroy you, and jealousy is vile. But don't be afraid to do it.
"If I was ever intimidated by the criticism I had last year, I would never have done this. But women should empower women. That's the ethos behind the company.
"It's all about body image, it doesn't matter what shape or size you are.
"It's all about the empowerment of women, and to be strong and confident.
"It's so important, there's so many women out there who judge themselves and don't think they're good enough.
"The amount of people who say to me, 'Nikki how have you done all this?' and I just tell them never to give up. My biggest drive behind me is my son and my nephew. I want to give them everything.”
They will now be heading across the pond to franchise their business internationally, and Nikki has now trademarked her company.
Nikki said: "I always knew I wanted to build a business model that I could keep expanding.
“I always knew I wanted to have this big, global business. I thought about franchising in the UK and then I thought I might as well franchise internationally.
"So far we've got franchise models getting ready for America, Canada, the Netherlands and hopefully Australia.
“We've had lots of interest all around the world, even down to Dubai.
"Now it's trademarked no one can ever take it away from me or copy it."
Meanwhile, a naked cleaner tells how she earns £57k-a-year by scrubbing homes in the buff for just 16 hours a week.
And a woman quit her job as a beautician to work as a naked cleaner – and now has 15 full-time staff.
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