PrettyLittleThing slammed for selling useless face masks bedazzled in diamante and made from fishnet for £10
PRETTYLittleThing has been slammed by customers for selling a “useless” bedazzled face mask online which offers no protection whatsoever.
The popular fashion retailer was mocked for its Black Diamante Fishnet Mask, which seems to have now been removed from their website.
Face masks are now considered necessary to help protect against coronavirus, and will be mandatory in shops from the end of the month.
However, for them to be effective they most be worn correctly and must cover both the mouth and nose.
The mask available on the fashion website proves completely pointless, though, as the images show the £10 mask worn by a model is made from a fishnet style material with rhinestones dotted across the front.
The “statement mask” provides absolutely no coverage over the mouth or nose, leading many to criticise the design as it serves no purpose other than being a fashion accessory.
It wasn't the only one available to shoppers either, as a similar, multicolour version of the item remains listed – and is completely out of stock.
Shocked by the discovery, many shoppers took to Twitterto ridicule the face covering, with many branding the garment “ridiculous”.
Among those to question the product was Twitter user Imogen Jayde from Shrewsbury, Shropshire.
She posted a photo of the face mask saying: “Think PLT missed the point.”
WHO's tips to wearing a face mask
- Before putting on a mask, clean hands with alcohol-based hand rub or soap and water.
- Cover mouth and nose with mask and make sure there are no gaps between your face and the mask.
- Avoid touching the mask while using it; if you do, clean your hands with alcohol-based hand rub or soap and water.
- Replace the mask with a new one as soon as it is damp and do not re-use single-use masks.
- To remove the mask: remove it from behind (do not touch the front of mask); discard immediately in a closed bin; clean hands with alcohol-based hand rub or soap and water.
Her tweet, which has been liked more than 20,000 times, prompted many others to slam the item.
Maddy Heritage from Tamworth, Staffordshire chimed in and said: “Face mask but make it useless.”
While Emma Pharoah from Welwyn Garden City, Hertfordshire, retweeted the image saying: “PLT are really f***** up atm aren’t they?”
But one user named Eden Loise was left furious claiming the fashion retailer has deemed the face mask a "trend" rather than an essential item.
She said: “Companies who see masks as a trend rather than a necessity in helping prevent thousands of people dying. What is this @OfficialPLT, wise up.”
And another user from Glasgow named Rebekah dubbed it: “The most useless thing I’ve ever seen.”
PrettyLittleThing advertised the “glam mask” as a “statement” item, and does not appear to state anywhere on their website that it is to be used for personal protective purposes.
The backlash comes after it was announced this week that face masks will be mandatory in shops in England from 24 July.
While coverings are already a requirement for shoppers in Scotland.
Fabulous Digital has reached out to PrettyLittleThing for a comment.
Meanwhile, one woman shows how to properly wear a face mask to make sure it’s effective and compares it to a good-fitting bra.
PLus how to wear a face mask with glasses and the best coverings for spectacle-wearers.
And a Pretty Little Thing shopper claims she suffered horrific burns to her BOOBS after wearing one of its tops.
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