Primark unveils version of Cult Gaia’s best-selling bamboo bag – and it’s £195 cheaper

A sneak peek at the budget friendly retailer's new line revealed a bamboo shoulder bag that's a dead ringer for one by Cult Gaia.

The designer brand's best-selling brown Luna bamboo shoulder bag costs an eye-watering £215.

It features a circular body crafted from natural bamboo with a flat top closure and bead shoulder strap.

It's inspired several copycat designs in the past, including one by Very.

But the Primark version may be the closest yet – and at just £20 we can't wait to get our hands on it.

  • Cult Gaia Brown Luna Bamboo Shoulder Bag, £215 from Browns – buy now

Sad thing is it won't go on sale until March, along with the rest of the collection.

It was showcased in a vintage 1950s-inspired campaign shot by Riverdale star Cole Sprouse in California.

The range features bold colours and prints, aymmetric satin skirts, fishnet dresses and bodycon rompers – all at bargain Primark prices.

To see the full range, visit the Primark SS19 website.

We previously told how Primark released a £5 heat-changing mug that reveals the Marauder’s Map when it warms up – and it is magical.

It's also selling matching Harry Potter pyjamas for the whole family… and shoppers love them.

Meanwhile Primark made an embarrassing blunder with this item of stationery… so can you spot it?

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