Victoria Beckham Is the New Queen of Athleisure Thanks to Her Hot-Selling Reebok Line
Victoria Beckham is adding some sporty spice to her posh fashion empire.
The designer has switched gears to launch her first ever sportswear line with Reebok — a partnership which she says is rooted in “nostalgia.”
“Who didn’t have Reeboks in the ’90s?” Beckham, 44, asked a crowd of editors and influencers Wednesday at the N.Y.C. launch of her collaboration with the brand. “It’s all about the Reebok Classics, and so I was super excited when Reebok approached me and asked me to do a collaboration — I wanted to do it for a long time. I really do feel that every single piece is everything I want. It will take me to the gym. It will also take me from the gym and out for the day. I can mix it with read-to-wear. I think that’s what’s so great about this.”
And Beckham’s high-profile status as a designer mixed with her unique approach to streetwear styling has taken hold of the athleisure market in a big way: The pieces in her debut line (ranging from a $400 bomber jacket to $280 sneakers to $30 socks) are selling out very quickly, something the multi-hyphenate star attributes so their wearability, versatility and effortless appeal.
“I wanted to make sure that the sportswear was technical — that was really key. It wasn’t just about stuff that looks good, I want it to really function,” she shares. “I expect a lot [out] of my sportswear. Working out is a huge part of my life. It’s something that I do every day, so I was very specific, and I really knew what I wanted.”
But adds that the pieces are still stylish enough to take outside of the gym. “I hope they can make it their own, you know, you can wear the full look, or you can mix it with real fashion pieces,” Beckham says. “There’s so much that you can do with the collection.”
Beckham also incorporated a color that’s a prominent theme in her high-fashion eponymous label, sunset orange, because it’s a hue that she’s seen resonate well with her customers. According to the designer, mixing the bright orange with a taupe-y “biscuit” shade gives the line an unexpected feel.
“I think it looks quite effortless,” she shares. “I think that it definitely has a strong fashion message behind it. I think it’s very me. I think it’s very honest. I go into a new category when I want that thing in my life. This is a very, very honest collection, It’s exactly what I want. It’s who I am. There’s not one single piece in this collection that I wouldn’t wear myself. It’s very honest.”
Most of all, she wanted the line, which features unisex pieces, to be all about comfort and wearability for the customer.
“I want people to feel great when they wear it,” she says. “You know, everything I do, I want women to feel like the best version of themselves. I want women to feel empowered, comfortable, proud to own a piece as well.”
When it came to getting inspiration for this line, the mom of four turned to her family, saying that the pieces already became a hit with her teen children.
“I learn an enormous amount from my kids. They love sportswear,” she says. “Cruz, who is my 13 year-old, every Thursday morning he’s going online, and he’s like, ‘Mom, Supreme has just dropped this exclusive beanie somewhere and I really, really want it.’ And then you’re doing everything you can to try to find it. And when Cruz actually said to me, ‘Mom, I really want those trainers.’ I was like, ‘Okay. They must be really cool then.’ They have a good sense of style. They know what they like.”
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