Who owns Olaplex?

SINCE 2014, Olaplex hair care products have been under the spotlight throughout the beauty community.

Celebrities like Kim Kardashian are fans of the growing, California-based brand.

Who owns Olaplex?

Olaplex Holdings Inc., was bought by private equity firm, Advent International, in 2019.

According to Business of Fashion, Advent owns about 79.6 percent of the company's combined voting power through associated investment funds.

The Santa Barbara, California-based company, first started in a garage and is now sold in over 100 countries around the world.

Olaplex's growth comes as no shock as Americans have spent more on skin and hair care products compared to make-up and cosmetics during the ongoing pandemic.

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What is Olaplex?

Olaplex is a hair care products company sold online and at stores like Sephora and Ulta.

The company sells damaged hair treatments like; shampoos, conditioners, and oils.

Prices range from $28 per single bottle, up to $196 per bundle.

Singapore-born CEO, JuE Wong, is the brand's secret to success.

“I love that today, beauty is no longer about fluff, snake oils and potions,” Wong told Forbes. “There is a lot of science and technology behind it.”

The company's products help repair broken bonds in the hair by targeting five types of damage, including chemical, heat, mechanical, environmental, and lifestyle damages and/or changes. 

Olaplex also prides itself on being non-toxic, cruelty-free, vegan, and free of ingredients like sulfates, parabens, phthalates, and phosphates. 

How much is Olaplex worth?

The hair product company is valued at nearly $16.2billion since September of 2021, according to Reuters.

According to Olaplex’s S-1 filing from August 27, 2021 sales in 2020 dipped during the pandemic with a net loss of $22 million.

In 2021, however, the company made a profit of $95 million on net sales of $270 million for the first half of the year.

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