Galaxy is launching vegan chocolate bars (and the flavours sound amazing)

Vegans rejoice; Galaxy is to become the first major milk chocolate brand to launch a vegan alternative.

Galaxy’s first ever vegan bar range means that people who follow a plant-based diet will get to experience the creamy, dreamy joy of Galaxy chocolate – and the flavours sound so good.

The three delectable flavours include delicious smooth orange – a combination of rich cocoa and orange oil, caramel and sea salt – cocoa with crunchy salted caramel pieces, and luxurious caramelised hazelnut.

But will the lack of dairy have an impact on the chocolate brand’s trademark smoothness? Creators say that the range doesn’t compromise on quality or taste, and that hazelnut paste is the key to creating the same smooth and creamy signature characteristics that we all know and love.

The bars are also packaged in a widely recyclable card sleeve and compostable film for extra eco-points.

The clear film inside is made with wood fibre and breaks down in home composting within a few months, as well as being suitable for garden and food waste collections.

‘We’re so excited to be bringing these delicious treats to Galaxy’s range using a vegan recipe that doesn’t compromise on the brand’s signature smooth and creamy characteristics,’ says Kerry Cavanaugh, Marketing Director at Mars Wrigley UK.

‘Wherever you look, you can’t avoid the vegan buzz in the UK and with the launch of Galaxy Vegan we’re thrilled to be offering vegans, flexitarians and lovers of sweet treats even more ways to choose pleasure with a brand they love.’

Mars Wrigley has been working closely with The Vegan Society on the launch and their logo appears on the packs. Abigail Stevens, Trademark Marketing Manager at The Vegan Society added: ‘We are delighted that Galaxy, such a well-known brand, is entering the vegan market and offering more choice – and even more excited that there are three delicious flavours to choose from.’

The range will be available to buy at Tesco stores from Monday 18 November, and online soon after via Ocado and Amazon.

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