Hellmann's is giving away a lifetime supply of vegan mayo

In many ways, Veganuary is bigger and better than ever this year, with so many brands rolling out new plant-based goodies.

Pizza Express recently unveiled a new vegan garlic butter while Burger King has brought out new plant-based nuggets.

But now Hellmann’s is getting involved too, by offering condiment lovers a lifetime supply of vegan mayo.

The brand is giving one Brit the chance to win lashings of the stuff, if they are willing to get a bit creative.

To enter, individuals must tweet an eye-catching line to @hellmannsUK, using the hashtag #BestMayoEver – with ‘proof’ that they have been converted from the original mayo to the vegan side.

So essentially, the brand is looking for catchy one-liners praising their creamy plant-based product – particularly from loyal mayo lovers, who were maybe sceptical about the new vegan product before trying it.

Anyone looking to apply must do so by January 28, to be in with a chance of winning.

Hellmann’s have specified that a ‘lifetime supply’ is one delivery of 12 pots every year – which equates to one jar per month. 

But they’ve stressed this once-a-year delivery really will be an option for a lifetime.

Hellmann’s has also said the selected winner must get in touch directly to request the next year’s delivery, providing any updated address details.

The brand also won’t be able to send the vegan mayo anywhere outside of the UK – so anyone entering must have a UK-based address.

If you’re looking for more vegan inspiration, award-winning chef Dipna Anand has revealed how to make a chana masala. 

There are also a number of exciting plant-based restaurants to check out over Veganuary  – and stay tuned for Honest Burger’s new vegan outlet due to open in Covent Garden soon.

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