Iceland recalls popular food product due to health risk – ‘do not eat’

Food recalls aren't that 'common' says expert in 2020

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Major supermarket Iceland has recalled a takeaway rice dish because it contains ingredients that are not declared on the label. Iceland and the Food Standards Agency have issued guidance for those affected by the food recall.

Product details

Iceland Takeaway Pilau Rice

Pack size: 350g

Best before: January 10, 2024

The Food Standards Agency (FSA) stated: “Iceland Foods is recalling Iceland Takeaway Pilau Rice because it contains egg, sesame, soya and wheat, which are not mentioned on the label.

“The product has been incorrectly packed with egg fried rice. This means the product is a possible health risk for anyone with an allergy or intolerance to egg and/or wheat (gluten) and/or an allergy to sesame and/or soya.”

The FSA detailed the action Iceland will be taking to ensure the safety of its customers.

It read: “Iceland Foods Ltd is recalling the above product from customers and has contacted the relevant allergy support organisations, which will tell their members about the recall.

“The company has also issued a point-of-sale notice to its customers. These notices explain to customers why the product is being recalled and tell them what to do if they have bought the product.”

Iceland told customers: “We are taking the precautionary measure of recalling this batch of the above product because this product may contain undeclared Egg, Soya, Sesame Seed and Wheat, and therefore poses a potential risk to those people that have an allergy or intolerance to Egg, Soya, Sesame Seed and Wheat. Only the Best Before Date listed in this notice is affected.”

The supermarket also outlined how affected customers should respond to the recall.

Customers must: “Check if you have bought any of the affected product. You can do this by taking a photo of this notice or writing down the details at home. Please return to any Iceland store where a full refund will be given. No receipt is required.”

The FSA provided some advise to Iceland shoppers who may be affected by the food recall.

This read: “If you have bought the above product and have an allergy or intolerance to egg and/or wheat (gluten) and/or an allergy to sesame and/or soya do not eat it.

“Instead return it to the store from where it was bought for a full refund. For further information, contact Iceland Customer Care on 0800 328 0800 option two.”

While food recalls are not too common, they must be taken seriously when they do, to avoid any health and safety risks for customers.

The FSA explained why supermarkets will sometimes make the decision to recall a product.

It said: “Sometimes there will be a problem with a food product that means it should not be sold.

“Then it might be ‘withdrawn’ (taken off the shelves) or ‘recalled’ (when customers are asked to return the product).

“Sometimes foods have to be withdrawn or recalled if there is a risk to consumers because the allergy labelling is missing or incorrect or if there is any other food allergy risk. When there is a food allergy risk, the FSA will issue an Allergy Alert.”

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