‘It’s not on!’: Bakery forced to stop selling ‘illegal sprinkles’ after being reported

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Get Baked in Leeds, which sells a variety of biscuits and cakes, has said it has had to stop selling its customers’ favourite items after the sprinkles used for topping contained a banned food colouring. The owner said it would have to stop selling its Raspberry Glazed Donut cookie which is topped with the sprinkles as well as its novelty cake, Birthday Bruce.

Owner Rich Myers said: “I know it sounds like a small thing but it is a big deal for my business – we used them a lot.

“Our best-selling cookie, we’re not going to be able to see them anymore.

“For a small independent business that only has a small menu, it’s a problem.”

The small business, based in Headingley, also announced the news onto its Facebook page.

The post read: “It’s not good news. We have heard back from Trading Standards, and have been told that we must cease use of our sprinkles with immediate effect.

“Obviously, we will be following the rules, and removing them as of now.

“Whilst this might seem like it’s not a big deal, it’s actually very f****** annoying, as A LOT of people ask for Birthday Bruce’s and Raspberry Glazed Donut Cookies are not only our best selling cookies, but they’re utterly sensational.

“It is HIGHLY unlikely that we will find any legal sprinkles that we will use as a replacement. British sprinkles just aren’t the same, they’re totally s*** and I hate them.

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“I am extremely passionate about sprinkles. I need to think this one over, we will obviously need to make some adjustments to the menu in order to compensate for this truly horrendous ordeal.”

The post attracted hundreds of comments and the small business has since gone viral for the use of illegal sprinkles.

It comes after the small business was reported to Trading Standards.

One comment from Rebecca Wilson said: “It’s not on! Who even buys a cake and inspects the sprinkles or anything about the item?”

Another from Marcella Mckeown said: “I’m really digging your passion for sprinkles! This is the kind of passion we should all have for our craft.”

“This is the most entertained I’ve been in a while, who knew you could get illegal sprinkles,” said Cat Murphy.

A spokesperson for West Yorkshire Trading Standards said: “We can confirm that we have advised the business concerned the use of E127 is not permitted in this type of confectionery item.

“We stand by this advice and would urge all food business operators, when seeking to use imported foods containing additives, to check that they are permitted for use in the UK.”

The E127 food colouring, known as Erythrosine, is only approved for use in the UK and EU in cocktail cherries and candied cherries.

The ingredient has previously been linked to problems with hyperactivity in children and can affect mood and behaviour.

UK sprinkles, which can be found in supermarkets, tend to be less bright than those used in the United States.

Food Standards Agency Head of Food Additives, Flavourings & Food Contact Materials policy, Adam Hardgrave, said: “All food additives are subject to a robust risk assessment and authorisation process to make sure they are suitable for consumption.

“This colouring is only permitted for use in certain foods to ensure people do not exceed the acceptable daily intake level.”

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