McDonald's to launch plant-based burgers next year

McDonald’s revealed it will be launching meat-free burgers next year in several markets.

The fast-food chain has said today that it has developed a new plant-based line dubbed McPlant.

After a successful run in Canada last year, the McPlant will return in 2021 in other countries, the franchise said in an online statement.

The meat-free offering is said to be ‘a delicious plant-based burger crafted for McDonald’s, by McDonald’.

On a blog post published today, McDonald’s said: ‘There are other plant-based burgers out there, but the McPlant delivers our iconic taste in a sink-your-teeth-in (and wipe-your-mouth) kind of sandwich.

‘It’s made with a juicy, plant-based patty and served on a warm, sesame seed bun with all the classic toppings.’

The move by the global giants comes as part of a new growth strategy called Accelerating the Arches.

And it’s not just a plant-based burger they might be offering in the next year.

Ian Borden, McDonald’s international president, said at the investor meeting that other items could soon follow.

He said: ‘McPlant is crafted exclusively for McDonald’s, by McDonald’s. McPlant could extend across a line of plant-based products including burgers, chicken-substitutes, and breakfast sandwiches.’

He added: ‘We are excited about the opportunity because we believe we have a proven, delicious-tasting product. When customers are ready for it, we will be ready for them.’

Though it might be welcome news to vegans and vegetarians alike, the move trails behind fellow fast-food joint Burger King.

In August last year, Burger King released its first vegan burger in the US, The Impossible Whopper, and just three months later the chain added two more plant-based burgers across Europe.

We have contacted McDonald’s UK to find out whether the McPlant will be available here.

In other Maccies news, details of the Christmas menu have also been revealed.

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