Move over, White Claw — Gordon Ramsay is releasing his own line of hard seltzers

Gordon Ramsay

  • Gordon Ramsay is releasing his own line of hard seltzers. 
  • Ramsay tested and approved each flavor of his Hell's Hard Seltzers, which were inspired by menu items from his Hell's Kitchen restaurants. 
  • The gluten-free seltzers have a 5.5% ABV and will be sold in 12-packs for a suggested retail price of $16. 
  • Flavors include Knicker Twist (passion fruit, pineapple, orange), That's Forked (vanilla, key lime, graham), and Mean Green (lime, mint, kiwi, pineapple). 
  • Visit Insider's homepage for more stories.

The hard seltzer market just got a little more crowded. 

Gordon Ramsay is releasing his own line of hard seltzers, which he promises will come packed with "unapologetically bold" flavors (much like his own personality). 

"Yes, even I enjoy a hard seltzer after a long day, so I decided to toss the devil horns into the ring and heat things up!" Ramsay said in a press release sent to Insider. "Hell's Kitchen will never freeze over, but a cold Hell's Seltzer is a great start."

The flavors of Hell's Hard Seltzers were inspired by menu items from Ramsay's Hell's Kitchen restaurants.
Hell's Seltzer

The "MasterChef" star tested and approved each flavor of his Hell's Hard Seltzers, which were inspired by menu items from Ramsay's Hell's Kitchen restaurants. 

Ramsay's flavors include: Knicker Twist (passion fruit, pineapple, orange), That's Forked (vanilla, key lime, graham), Mean Green (lime, mint, kiwi, pineapple), and Berry Inferno (raspberry, blueberry, peach). 

The gluten-free seltzers have a 5.5% ABV and will be sold in 12-packs for a suggested retail price of $16. 

Ramsay joined forces with Brew Pipeline and Global Brews of London to create his hard seltzers, which will be available nationwide in early 2021. If you're an influencer or a retailer, you can request a sneak peek of the drinks through Hell's Hard Seltzers' official website. 

Ramsay's flavors include Knicker Twist, That's Forked, Mean Green, and Berry Inferno.
Hell's Seltzer

It's been a busy 2020 for Ramsay, who just added another restaurant to his growing portfolio

The Michelin-starred chef opened Gordon Ramsay Burger inside the iconic Harrods department store in London on Friday. The menu features a $106 burger — no fries included — that has already caused quite the stir. 

The pricey dish features a beef patty, seared Wagyu sirloin, truffle Pecorino cheese, cep mayonnaise, and fresh black truffles. An order of fries on the side will cost you $8 extra.

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