M&S launch giant Colin the Caterpillar cake – but shoppers are divided
Marks and Spencer is well known for its Colin the Caterpillar cake range as well as its Percy Pig sweets. The range of Caterpillar cakes has proven to be very popular with M&S expanding over the years. The line now includes a Connie the Caterpillar cake, jelly sweets, mini logs and the retailer has recently launched Colin the Caterpillar chocolate faces. You can even get personalised Caterpillar cakes as well as buying Easter, Halloween and Christmas themed log cakes.
However its newest launch consisting of two giant cakes has left shoppers with split opinions.
Taking to its Facebook page to announce the launch of its newest addition, the retailer posted a photo of the giant cake.
They wrote: “Colin… but SUPER-SIZED! Available exclusively online to collect in store, our GIANT Colin the Caterpillar cake (with a giant white-choc face!) will make your birthday extra-sweet.”
The launch of the giant cake was released to mark Colin’s 30th birthday after launching in 1990.
The cake has gone through quite a few transformations since his launch but with a price tag of £45, shoppers explained that they wouldn’t be rushing out to buy it.
Many thought it was overpriced considering the original Colin cake retails for £7 and serves 10.
The giant Colin is said to serve 40 people but shoppers aren’t convinced it’s worth it.
One M&S customer commented on the post and said: “Isn’t that just normal Colin before they made it smaller but charged the same price.”
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Another wrote: “I love M&S but come on … £45?”
A third commented: “£45 for a cake?!”
The post has attracted hundreds of comments but some Colin fans were grateful for the new release.
One said: “There is so much appreciation for Colin…He’s gone GIANT.”
Another commented: “We had this for our sons christening cake, it went down very well!!!”
“Might get one just to myself,” a third wrote.
To celebrate Colin’s birthday in August, M&S Food bought out the brand new Mini Colin Faces.
Costing £2 for a pack, the new addition contains possibly the tastiest part to the cake, the solid white chocolate face.
Customers can now purchase the Mini Colin Faces in their local store.
As well as this, the retailer has also launched a Colin’s 30th Birthday Gift Bag for just £25.
The set comes with an assortment of different Colin products including three bags of sweets, the Mini Colin Faces and Mini Colin the Caterpillar cakes.
You can even get your hands on a 625g Colin the Caterpillar in the bundle as well as a tote bag.
Posting on the M&S website in the review section, fans were delighted at the new bundle launch.
One wrote: “Made the recipients smile and really cheered them up. Cake as always was chocolatey and delicious. I thoroughly recommend this.”
Another said: “Arrived right on time and the contents were perfect couldn’t have wished for a better gift.”
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