M&S launches strawberry clotted cream to settle the 'what goes first' argument
It’s an age old debate – what do you put on a scone first?
Some prefer jam them cream (the Cornish way), others like cream then jam (the Devon way).
A Yougov survey in 2016 found that 61% of people prefer it the Cornish way but it’s still sure to cause conflict.
M&S has decided to settle the argument by just combining the two and creating a strawberry clotted cream.
Made with Jersey and Guernsey milk, the new product costs £2.50 for 200g.
It combines the thick rich taste of clotted cream with sweet strawberries.
Posting on social media, M&S said: ‘What comes first – jam or cream? Now you don’t have to choose thanks to our new strawberry-flavoured clotted cream. It’s a sweet scone game changer – and it’s in store now.’
The supermarket added: ‘Whether you do it the Cornish way or the Devonshire way, the age-old debate of what to top a scone with first, often results in a heated debate over a cup of Earl Grey. Until now!
‘M&S introduces the first-ever product to silence both parties, by combining jam with clotted cream and making one ultimate afternoon tea delight.’
But the idea proved to be pretty controversial.
One person said: ‘What an abomination.’
Another added: ‘No. Just no. There are some things you simply don’t mess with – except you just have.’
But others were eager to try and asked if it was available in their local store.
Some pointed out that despite the new product, M&S had still put jam on the scone, followed by the flavoured cream.
What are your thoughts on the new clotted cream?
Share them in the comments below.
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