Sainsbury’s launches brand-new Kopparberg flavour – in stores today

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Sainsbury’s is the only supermarket to launch Kopparberg’s new cider flavour. Fans of the refreshing drink will today be able to try the Swedish company’s latest fruity flavour.

Kopparberg has added Passionfruit & Orange to its list of fruity cider flavours.

The new flavour launched exclusively today at Sainsbury’s.

Available in both can and bottle form, the cider is said to combine a “blend of citrus and exotic flavours”.

Kopparberg said it is the “perfect drink with a fruity twist”.

The Passionfruit & Orange cider costs £12 for a pack of ten cans, while a bottle costs £1.90.

Its alcohol by volume content is four per cent.

Kopparberg Head of Marketing, Rob Salvesen, said: “The brand is always looking for new ways to keep ahead of the curve and react to emerging trends and consumer demand, whilst also being trendsetters in the industry.”

“As we’re anticipating that first drink out of lockdown, we wanted to create a variant that reminds Kopparberg fans that better days are ahead and give our customers a flavour we know they’ll love,” he added.

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The Swedish cider company said it wanted to a Passionfruit & Orange cider flavour following the “successful” launch of its gin of the same flavour last year.

Kopparberg’s Passionfruit & Orange Gin is available at most UK supermarkets, including Tesco, Morrisons, and Asda.

However, when it was first launched in May 2020, the gin was on sale only at Tesco stores.

The Passionfruit & Orange Gin costs £20 for a bottle.

Kopparberg’s new cider flavour also follows the release of the brand’s Cherry Spiced Rum.

The rum launched exclusively at Asda stores in June last year.

Kopparberg said at the time: “Infused with a bold cherry fruit flavour, the new spirit is inspired by the animals that come alive at night in the dark Swedish forests surrounding the town of Kopparberg.”

It came after the launch of the Swedish brand’s cherry flavour cider, released in early 2020.

Last year, Kopparberg also launched its own low-calorie range of Hard Seltzers.

A Hard Seltzer is a low-calorie alcoholic drink, typically made with carbonated water, alcohol, and fruit flavouring.

The range is available in three bold and fruity flavours: Mixed Berries, Black Cherry and Passionfruit.

Kopparberg has many fruit flavoured alcoholic drinks to choose from, and now Passionfruit & Orange cider is added to that delicious list.

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