Why this mushroom coffee alternative is a hit with health-conscious millennials

Are you one of those people who ‘needs’ a coffee to wake up, but still gets jittery and tense after each cup?

You’re not alone.

Excess caffeine consumption has been linked to all sorts of issues, from insomnia and headaches to life-threatening blood pressure increases and heart attacks.

In the UK, we drink over 400 billion cups of coffee each year, equalling to around two cups per person per day – and while reactions to caffeine vary from person to person, there will be many in this group who experience negative side effects as a result.

That’s likely why so many people are switching to a healthier cuppa, with millennials in particular ditching traditional coffee in favour of adaptogenic drinks instead.

Adaptogens are herbal substances, typically derived from mushrooms, which have been used in Ayurvedic practices and Chinese medicines for thousands of years.

Vivo Life’s Magic Range harnesses the power of these fungi in the form of easy-to-make drinks in a variety of flavours, giving you an alternative to coffee that’s better for your overall wellbeing.

Adaptogens have been proven to help the body resist physical, chemical, and biological stress, with some studies showing they can also had anti-fatigue and antidepressant outcomes in users.

Each has a different effect, from uplifting Lion’s mane, which enhances cognitive performance and promotes brain health, to soothing Reishi, which regulates the nervous system and reduces stress levels.

As each of Vivo’s Magic products are naturally caffeine-free, they make for a perfect replacement to your normal brew – and there’s no taste of mushrooms either.

Plus, with prices starting from just £1.21 per serving, you’ll be saving on barista-made drinks in no time.

The highest quality ingredients are utilised, including the fruiting body of the mushroom instead of the root (at the highest potency of 15:1 mushroom extract) which has just a fraction of the health benefits.

Flavours include Chaga Chai Latte, Golden Turmeric Latter, Matcha Coconut Latte, and Raw Hot Chocolate, and the drinks are made by simply adding hot water or milk and stirring.

According to Vivo Life founder Salvatore, the brand’s adaptogenic products have been popular with health-conscious millennials in particular, as they seek different ways to feel boosted and nourished.

‘We want to create a food system that actually nourishes us again, that doesn’t perpetuate the cycle of food degradation and damage,’ he said. ‘We want a food system that enables all living things to flourish, so life can be lived well.’

Customers are saying similar, with one reviewer on the company’s Trustpilot page saying: ‘As someone who used to crash regularly through the day due to the amount of coffee I drank, my whole day has become much more energetic and consistent since I started drinking Magic Coffee.’

Another wrote: ‘I purchased the Magic Coffee, really nice coffee blend and I feel much more focused in the mornings, kickstarting me into action for work.’

Ready to break up with your coffee habit?

Check out the Magic Range on the Vivo Life website now – and don’t forget to use the code MAGIC20 for 20% off your first order.

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