Alexander McQueen ceases use of real fur,

Kate Middleton’s favourite designer Alexander McQueen becomes the latest fashion label to cease using real fur after working with the Humane Society on their campaign

  • Alexander McQueen has become the latest luxury brand to stop using fur 
  • Label is favourite of Kate Middleton who often wears Alexander McQueen 
  • Humane Society International welcomed the move and said fur products were ‘a sinking ship for PR’ 

Kate Middleton’s favourite designer Alexander McQueen has become the latest brand to go fur-free marking the end of it’s use by all major British labels.

The British Fashion House, who designed Kate’s 2011 wedding dress,  is the latest in an ever-growing list of luxury designers to stop using real fur.

Balenciaga, which like Alexander McQueen is also owned by French conglomerate  Kerring, has also announced it’s going fur free, following in the steps on British giants Burberry and  Stella McCartney as well as international brands including Armani, Prada, Chanel, Versace, Michael Kors, Jimmy Choo and DKNY. 

Kate Middleton’s favourite designer Alexander McQueen has become the latest brand to go fur-free marking the end of it’s use by all major British labels. Pictured: a £5,145 faux fur coat from Alexandder McQueen

Elsewhere, high fashion websites including Net-a-Porter and Farfetch have no-fur policies. 

Fur production has been banned in the UK since 2003, but  the Government is  currently considering plans to prohibit the import of wild animal fur into the UK that would essentially forbid the sale of clothes containing fur.  

The Humane Society said they’ve been working with Kerring for more than a decade on the Fur-Free Britain campaign to end fur sales within the country. 

‘Every time a big fashion name like Alexander McQueen and Balenciaga goes fur-free, it sends a clear message that fur has no place in a modern society,’ stated Kitty Block, CEO of Humane Society International said.

‘This is a statement that consumers care more about sustainable solutions than the fur trim on a bag or a coat. We look forward to continuing our work with Kering, and the rest of the fashion industry, to ensure that humane and innovative materials are the future of fashion.’ 


Kate Middleton has been spotted dozens of times in Alexander McQueen. She is pictured left at Cardiff Castle in 2020, and right at Euston station in Alexander McQueen coats

‘We are thrilled that yet another iconic British fashion figure has taken a stand against the cruel fur industry and joined the growing list of fur-free designers.

‘By removing fur from its collections, Alexander McQueen is in tune with the British public, the vast majority of whom do not wear fur.

‘Polls show that nearly 80% of Brits associate brands that use fur with the words ‘cruel’, ‘outdated’, ‘unethical’ or ‘out of touch’ so it’s clear that fur is a sinking ship in PR terms. This is a notable fur-free milestone worth celebrating and we encourage the government to acknowledge it as further evidence that Britain is ready for a fur sales ban this year.’

Elsewhere, the Netherlands has banned mink fur production, following an outbreak of coronavirus on a mink farm, while in the US California has banned fur sales.

Kate Middleton has been spotted dozens of times in Alexander McQueen.

Kate worked closely with Sarah Burton to create the lace and satin custom-made gown worn on her wedding day in 2011 (pictured), estimated to have cost around £250,000


In February 2020, Kate dazzled in a stunning white and gold McQueen gown at the Bafta awards (right) which she first wore in 2012 (left) on the Diamond Jubilee Tour in Kuala Lumpur, Malaysia

The luxury fashion house was founded by British designer Lee Alexander McQueen in 1992 and taken over by creative director Sarah Burton following his sudden death in 2010.

Kate worked closely with Burton to create the lace and satin custom-made gown worn on her wedding day, estimated to have cost around £250,000.

The Duchess has continued to commission the label to create bespoke clothing for official events, as well as customising ready-to-wear pieces and accessories.

In February 2020, Kate dazzled in a stunning white and gold McQueen gown at the BAFTAs – which she first wore in 2012. The gown was tweaked slightly to make it subtly different from its first outing eight years ago.    

Kate reached for a familiar McQueen favourite when getting dressed for Prince Harry and Meghan Markle’s wedding in May 2018.

Kate reached for a familiar McQueen favourite when getting dressed for Prince Harry and Meghan Markle’s wedding in May 2018, donning a primrose yellow silk tailored coat by the fashion house (pictured)

She wore a primrose yellow silk tailored coat by McQueen that she’d previously worn on no less than three high profile occasions.

The royal was first seen in the designer piece for the christening of Princess Charlotte back in July 2015 and again a year later for the Trooping of the Colour in June 2016.

At Princess Charlotte’s Christening in 2015, she wore the primrose yellow silk tailored coat to the ceremony at St Mary Magdalene Church at Sandringham.

Kate teamed her investment piece with an over-sized Philip Treacy hat and Jimmy Choo heels.

Kate wore the coat once again a year later for the Trooping of the Colour in June 2016, paired with a large fascinator with a pastel pink flower

For Prince George’s Christening in October 2013, Kate wore a stunning cream ruffled suit by Alexander McQueen.

The Duchess once again wore McQueen to the the baptism of her third child Prince Louis in July 2018 at the Chapel Royal in St James’ Palace, donning a cream coat dress.

She teamed the ensemble with a very striking hat by Jane Taylor, consisting of a wide cream band trimmed with white flowers, and accessorised with new pearl cluster earrings.

Kate donned a stunning pale pink satin McQueen dress at the wedding of her sister, Pippa Middleton, to James Matthews in May 2017 



The royal wore similar McQueen ensembles to the christenings of all three of her children. Pictured left to right, Kate at the Christenings of Prince George in 2013, Princess Charlotte in 2015 and Prince Louis in 2018 

The Duchess also donned a stunning satin McQueen dress at the wedding of her sister Pippa Middleton to James Matthews in May 2017. 

In 2019, the royal wore McQueen clothing and accessories publicly on 17 different high-profile occasions.      

Kate has been pictured wearing fur hats in the past, usually made from alpacas who have died of natural causes.

The Duchess was seen in a chestnut brown £225 hat by Lacorine, made in Peru under the fairtrade label by local artisans, when she visited Oslo  in 2019.


Kate pictured wearing a chestnut brown alpaca fur £225 Sumac hat by Lacorine, made in Peru, as she visits Oslo in 2019 (left) and Kate in black alpaca fur hat that same week when she visited Nobel Museum in Stockholm (right)

The Duke and Duchess of Cambridge wearing otter fur scarfs on the day they were given them while visiting a tribe in Canada in 2016

The royal was also seen wearing a black alpaca fur hat earlier that same week when she visited the Nobel Museum in Stockholm.

Kate and Prince William were slammed by animal rights activists in 2016 when they were shown wearing otter fur scarves they had been given while visiting the First Nations Haida Community during an official tour of Canada.

The scarves were given by the tribe as a sign of welcome and respect.

The International Fur Trade Federation accused her of wearing an animal fur bobble hat when she was pictured in the garment in London in 2012.

However, Buckingham Palace quickly corrected them, and revealed the hat was, in fact, fake fur. 

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