Black Friday Mattress deals 2021: including EXCLUSIVE discount on Emma Mattresses

BLACK Friday is a great time to bag a mattress deal and save yourself a small fortune.

So if you're looking to upgrade your sleeping gear this November, we've done the hard work for you and rounded up the best Black Friday and Cyber Monday mattress deals to expect in 2021.

*We may earn revenue if you click the links below and buy the products but we never let this affect our recommendations. Remember, to shop around on Black Friday to make sure you're getting the best price.

  • Shop Simba's current sale – here
  • Shop Nectar's current sale – here
  • Shop Emma's current sale (use the code 'SUN' at checkout for an extra 12% off) – here

The good news is that most mattress companies run Black Friday sales, so you'll definitely be able to pick up one at a discount.

We've rounded up the top brands and what to expect from each of their Black Friday mattress sales below.

When is Black Friday 2021?

Black Friday lands on November 26 in 2021. It's the day after Thanksgiving is traditionally celebrated in the US, which falls on the fourth Thursday of November every year.

However, retailers start releasing deals as early as two weeks before, so pop back then to see what Black Friday mattress deals are on offer.

Want to learn more about Black Friday? Here's our explainer on the shopping bonanza.

When is Cyber Monday?

Cyber Monday falls on November 29 this year and as the online-only extension of Black Friday, you'll find there are loads more deals and offers to be discovered from your favourite retailers.

Cyber Monday is usually the last day to snap up a deal, so if you're planning on making a purchase be sure to do so before the day is out.

When will the Black Friday mattress sales start in 2021?

Keep an eye out for mattress sales a few days before Black Friday as often mattress deals are released at the start of that week.

Plus, you're likely to see online Black Friday mattress deals from early to mid November but you may want to hold on until Cyber weekend to get the best deals.

Is Black Friday the best time to buy a mattress?

Because online mattress sellers are so competitive, you can find a pretty hefty discount on mattresses all year round.

For instance, Simba regularly offers between 25% and 35% off its mattresses, and Emma occasionally offers up to 40% off too.

But Black Friday is pretty much guaranteed to have a discount on whatever brand of mattress you favour, including more affordable brands such as Nectar.

That means, in terms of discount selection, Black Friday probably is the best time of year to buy a new mattress.

More Black Friday Mattress Deals

  • Best Black Friday mattress deals
  • Simba Black Friday deals
  • Nectar Mattress Black Friday deals
  • Emma Mattress Black Friday deals
  • Brook and Wilde Black Friday deals

Is it better to buy a mattress on Black Friday or Cyber Monday?

We think if you're buying online, there won't be a big difference between the sale prices on Black Friday and Cyber Monday.

We expect most 'bed in a box' companies to have a flat discount rate or promotion that will span the entire Black Friday weekend.

Emma Black Friday mattress deals

  • (AD) Shop Emma's Black Friday sale here

TIP: Emma regularly treats Sun readers to an exclusive discount, so try adding the code SUN at the checkout for an extra 12% discount.

Last year Emma offered shoppers 35% off in a site-wide sale using the code BLACK35.

The brand is already offering 40% off the Emma Original and Emma Hybrid as part of a Guy Fawkes sale, and we're expecting the discounts to climb even higher come Black Friday.

Emma currently has three mattresses to choose from; the Emma Original, Emma Hybrid and Emma Original Hybrid. Read our Emma Original mattress review here.

Simba Black Friday deals

  • Shop Simba mattresses – here

For Black Friday 2020, Simba offered 35% off orders over £200, which included mattresses. It's already offering 41% off for new customers, so we can't wait to see what the end of this month brings.

Simba regularly has deals on, so if you can't wait for November it's worth keeping an eye out for offers.

The brand has recently introduced a year-round bundle deal that can save you hundreds of pounds on a new sleep setup.

Simba currently has three different mattresses to choose from — the Hybrid, Pro and Luxe.

You can read our reviews on the Simba Hybrid Pro and regular Hybrid mattress here.

Nectar Sleep's Black Friday sale

  • Shop Nectar Sleep's Black Friday sale here

Nectar Sleep went big last Black Friday, offering £125 off any mattress on the site, free pillows and up to 30 per cent off accessories.

Like many other brands featured in the list, they have regular sales and offer bundle deals too, so you don't necessarily have to wait for November to pick up a bargain.

Nectar sells two different types of mattresses; a hybrid and a memory foam. You can read our review of the memory foam mattress here.

Brook and Wilde Black Friday mattress sale

  • Shop Brook and Wilde mattresses here

Last year Brook and Wilde offered 30% off mattress in their Black Friday sale, and we're hoping to see a similar discount again this year.

They sell three types of mattresses; the Lux, the Elite and the Ultima. Read our review of the Lux here.

DreamCloud's Black Friday mattress sale

  • Shop DreamCloud's Black Friday sale here

DreamCloud's 2020 Black Friday sale, saw them gift £300 off every mattress with FREE home delivery and a generous 365 night trial.

We're hoping to see the brand offer similarly generous deals again this year. Can't wait until Cyber Week? Check out their bundle deals here.

Benson's for Beds Black Friday sale

11 Benson's for Beds sells various different brands of mattresses

  • Shop Benson's for Beds' Black Friday sale here

Last year Black Friday saw savings on mattresses of up to £55 and up to 60 per cent off everything in the sale at Benson's for Beds.

They sell Sensaform, Slumberland, Bespoke Collection, Clima Comfort Latex and Simply Bensons mattresses, so take your pick (there are beds too).

We're keeping our eyes peeled for similar deals this year.

Otty Black Friday mattress deals

  • Shop Otty's Black Friday mattress deals here

OTTY offered up to 45% off for Black Friday last year, which saw double mattresses reduced to just £274.99.

The discounts included the OTTY Pure Hybrid bamboo memory foam mattress featuring charcoal-infused layers, as well as the OTTY Aura Hybrid mattress with a combination of 70/30% springs to foam.

We've seen OTTY offer up to 50% off its mattresses this year, so hopefully they'll match or better this discount in November.

Furniture and Choice Black Friday deal

  • Shop Furniture and Choice's Black Friday sale here

Furniture and Choice's last Black Friday sale offered up to 33 per cent off a wide range of mattresses.

This included discounts on Silentnight,  Sleepeezee, Sealy and Healthopardic brands. Fingers crossed for similar discounts again this year.

Eve Sleep Black Friday Deals

  • Shop Eve Sleep's Black Friday deals here

We're not sure what deals Eve Sleep offered last year, but we've seen discounts of 35% on their mattresses so far in 2021.

We'd hope to see something similar come November 26. Eve Sleep has six different mattresses to choose from, you can check them all out here.

Tempur Black Friday Deals

  • Shop Tempur's Black Friday deals here

We don't know what offers were available last year from Tempur (if any), and we have yet to see their mattresses discounted this year.

However, as soon as we hear more we'll update this page – so remember to check back.

Does Dreams have a Black Friday sale?

  • Shop Dreams mattresses here

Dreams has already announced it will be releasing Black Friday deals in 2021 so watch this space for more information.

For Black Friday 2020, Dreams customers enjoyed 25% off selected Silentnight mattresses and up to £250 off beds frames.

Find handy tips for getting the best Black Friday deal at Dreams here. Plus, get up to 50% off at Dreams in the Autumn Savers event now – including:

  • Annison Pocket Sprung Mattress, £369 – buy here

  • Francis Upholstered Ottoman Bed Frame, £499 – buy here

  • TheraPur ActiGel® Response 1000 Mattress, £719 – buy here

Can't wait for Black Friday? We've rounded up the best mattress deals this month here

More Amazing Black Friday Deals

  • Selfridges Black Friday deals
  • Amazon Black Friday deals
  • Currys Black Friday deals
  • John Lewis Black Friday deals
  • Argos Black Friday deals
  • Very Black Friday deals

Where will the best Black Friday mattress deals be this year?

These are the retailers likely to have good deals on mattress, beds and bedding this Black Friday and Cyber Monday:

  • Argos – here
  • Amazon – here
  • Benson – here
  • Brook and Wilde – here
  • Debenhams – here
  • Dreams – here
  • Emma – here
  • Eve – here
  • Furniture village – here
  • John Lewis – here
  • Nectar Sleep – here
  • Otty – here
  • Simba – here
  • Wayfair – here

Do mattresses go on sale for Black Friday?

Yes, they absolutely do. Most mattress companies seem to offer around 35% to 40% off, but we've seen some reduce prices by up to 60% in previous years.

We've rounded up some of the top brands and places to find mattress deals this Black Friday above.

Where to buy a mattress on Black Friday

Simba, Emma, Eve Sleep, Nectar and many more brands are very likely to have Black Friday sales.

We've listed a handful of the most popular mattress brands above along with details of their sales.

We'll be updating this page in the lead up to Black Friday too, so be sure to check back for the latest info.

Enjoyed our round-up of Black Friday mattress deals? Then be sure to check out the best Black Friday microwave deals too.

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Want to learn more about Black Friday? Here's our explainer on the shopping bonanza.

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