Blackout Day 2020: Black-Owned Food, Fashion, Home and Beauty Businesses You Can Shop Now

The gender-free streetwear label is founded, designed and operated by New York-based Parsons alum Kadeem Alphanso Fyffe, with the intent of "creating unisex garments that comment on gender, politics and culture." Kadeem is a passionate advocate, fighting for change in underrepresented communities, with a specific focus on the Black and LGBTQ+ communities. He's also made it part of his platform to guest speak at different schools as a way to inspire and educate the next generation. A portion of all sales from MUXE are donated to Live Out Loud, the NYC based LGBTQ+ youth organization, which helps support queer minority youth.

Buy it! Equali-Tee, $20;


UOMA Beauty

Uoma (pronounced uh-mah) means “beautiful,” and that’s exactly how you’ll feel when you use their makeup products. From the Stay Woke Concealer to their Black Magic Color Palettes, UOMA’s product names are just as good as their formulas, too. In response to the killing of George Floyd and resulting outpouring of social media posts from brands, UOMA Beauty CEO and founder Sharon Chuter is also launching #PullUpOrShutUp, a campaign to bring awareness to the underrepresentation of Black people in leadership roles in corporate America. “This is not an exercise in naming and shaming but simply a call for all brands to review their own practices,” Chuter said in a press release. “It’s easy to say racism is other people’s problem but it’s important at this critical point in time that we all look at how we may have contributed to this issue and have the humility to accept it and make an effort to change it.”

Buy it! Black Magic Carnival Color Palette, $44;

Oyin Handmade

This clean beauty line was founded in the early aughts by Jamyla Bennu and her husband Pierre and inspired by Jamyla’s desire to find good-for-you products for her highly-textured hair. Fast-forward almost 20 years, the duo make over two dozen products hair and skin-care products for women and men.

Buy it! Ginger-Mint Co-Wash, $12;


Tristan Walker created this mens’ grooming line to address the specific skin needs of men of color. The sleek assortment ranges from a cordless trimmer, to affordable skin-and-body-care such as a $15 face serum for dark spots and scars and a $10 streak-free deodorant.

Buy it! Trimmer and T-Blade, $210;

Mented Cosmetics

KJ Miller and Amanda E. Johnson founded Mented (short for pigmented) “over a glass of Pinot” to put Black women at the forefront in the cosmetics conversation. What began as a line of vegan, non-toxic nude lipsticks for all skin tones has grown to include foundation, brow pencils, nail polish, and more products. The brand also hosts regular tutorials and Q+As on their Instagram, which has amassed over 146,000 followers.

Buy it! Lip liner, $12;


When Nancy Twine couldn’t find hair products that got the job done with clean ingredients, she decided to make her own. With the premise that every woman should be able to customize the perfect clean, effective, custom regimen for her hair, Briogeo was born. Take the brand’s hair quiz to find out which products are best for your strands — like the best-selling “Don’t Despair, Repair!” collection for dry and damaged hair — or, mix and match products to create your perfect routine.

Buy it! Curl Charisma rice amino + quinoa frizz control gel, $20;

Charlotte Mensah

London-based hairstylist Charlotte Mensah has worked with celebs including Janelle Monae and Erykah Badu, is an award-winning authority on natural hair and was the first Black woman inducted to the British Hairdressing Hall of Fame. So, yeah, it was only fitting for Mensah to launch a haircare line. Featuring manketti oil — an ingredient she learned about while traveling in Kenya — and other organic and sustainably sourced ingredients, Mensah’s shampoo, conditioner, finishing mist and hair oil leave hair soft and hydrated, but never weighed down.

Buy it! Manketti hair oil, $48;

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