B&Q axes Black Friday sale as it promises to offer low prices all year round

The home improvement retailer says it'll stick to its everyday low prices model, which came into effect across all its products in July but has been in place on kitchens since 2014.

B&Q claims that research is showing that shoppers trust retailers offering year round low prices more than those that run frequent sales and occasional discounts.

Paul White, Commercial Director, B&Q, commented: “Shoppers have told us they trust stable low prices far more than ‘here today, gone tomorrow’ deals, which is why we have invested £100m in our year round low prices across the store.

“Our pricing is all part of B&Q’s strategy to help make home improvement more affordable for all customers. This year, over 3,000 new low prices have been introduced for great quality products.

“Our everyday low prices mean shoppers don’t have to impulse buy to get the best deal. For us, it’s ‘Black Friday’ every day so you can get started and do it now.”

In June, hundreds of fitters contracted by B&Q learned they were being axed by email.

If you still want to enjoy the actual Black Friday on November 23, here are the shops with the best deals.

If you have little ones, you'll also want to check out where you can find the best toy deals.

But why is it called Black Friday and what's the meaning behind the name?

Find B&Q discount codes on The Sun Vouchers

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