Craft beer sales soar as Brits go wild for tiramisu and peanut butter-flavoured ales
DRINKERS are going wild for weird and wonderful craft beers.
They have developed a taste for flavours such as peanut butter, tiramisu, coffee and marshmallow in their ales.
The odd assortment — recently added to supermarket shelves — helped craft beer achieve almost double the sales growth of traditional ales, lagers and stouts in the UK.
Craft beer demand at Tesco is up 35 per cent on last year, with conventional ales up 20 per cent.
Tesco buyer Jack Hammersley said: “Lockdown and great weather made this the biggest year ever for craft beer sales in the UK.
"Nothing’s come close to the interest we’re seeing for unusual flavours.”
GOT a story? RING The Sun on 0207 782 4104 or WHATSAPP on 07423720250 or EMAIL [email protected]
Source: Read Full Article