Cyber Monday sales websites 'set to crash' as shoppers set to spend £1.4bn on busiest online shopping day of the year

Retailers are expected to reduce products by up to 85 per cent, with even bigger discounts than Black Friday.

Today's online shopping spree is expected to be a record-breaking Cyber Monday as £1.4billion is set to be spent, compared to Friday's £1.04billion.

High street spending on Black Friday 2018 was down by around £0.5billion on previous years as shoppers increasingly choose to spend their money online.

But Brits are actually expected to spend more on the high street than online today, according to data by the Centre for Retail Research and VoucherCodes.

Shoppers are set to splash out £1.55billion in stores – up from the £1.4billion they spent on Black Friday.

Find our other 'Best Cyber Monday and Black Friday deals' pages below

  • Beauty
  • Fashion and footwear
  • Food and alcohol
  • Gaming
  • Home and garden
  • Toys
  • Tech
  • Travel

In total, shoppers are predicted to spend £2.96billion online and offline on Cyber Monday – the most of any Black Friday sale day.

The busiest online shopping day of the year is expected to cause problems for some sites as the number of visitors soars.

Debenhams, Game and Gym Shark all froze on Friday due to increased hits on the sites and tomorrow is set to cause even more chaos.

Peak times will be at 8am and 6am as rush-hour commuters shop on their mobiles – so online shoppers are recommended to get in early before the virtual crowds assemble.

VoucherCodes marketing director Jimmy New said: “Many websites implemented queues on Friday. Some will buckle under the pressure. Those worried about missing deals should set their alarms for 7am.”

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But experts have warned online stores will be shooting themselves in the foot if they don't prepare their sites for large numbers of shoppers.

Gavin Lowther of retail website software firm Visualsoft said "Retailers are not learning from embarrassing website crashes.

"They will lose out as they are not getting the basics right."

Up to 12million bargain-hunters will part with an average of £118 each, adding up to  £1.47million a minute over the 16 hours most are likely to do their shopping.

Around £600million will be spent using phones, almost half the online total.

John Lewis saw the most searched item on their site was Apple Air-Pod earphones, reduced by £100 to £269.

But it's not just electrical products that are popular during this annual sale as online searches for holidays and flights have risen by 1,050 per cent in the past week.

Meanwhile almost one in five millennials admitted to "ghost buying" on Black Friday – when shoppers head to the high street to find what they want before waiting to purchase products online on Cyber Monday for a cheaper price.

The four-day sales period between Black Friday and Cyber Monday brings in £8.29billion and is bigger than the days before and after Christmas.

CRR director Professor Joshua Bamfield said: “Cyber Monday and Black Friday are delaying spending from September and October, and pulling forward spending from December.

“Consumers realise prices are discounted not just on Black Friday, but in the days after also.

“But spending now comes at the expense of spending closer to Christmas.”

Here are our guides to the best Cyber Monday deals:

  • Hot on the heels of Black Friday, here is everything you need to know about Cyber Monday
  • The Nintendo Switch price has come crashing down for Cyber Monday
  • Home and garden deals usually see the biggest discounts today – here are our top picks
  • There are also huge sales on fridge freezers
  • Watch out for dud deals as we found offers on products that are up to a third cheaper at other times of the year

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