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FEMAIL picks out best buys for embracing fashion's new favourite hue

11/11/2019

Purple reign! FEMAIL picks out the best buys for embracing fashion’s new favourite hue this season

The British High Street is spilling over with electric shades of plum this season
It is thanks to the lilac knits and lavender jackets seen on the catwalks recently
There’s more purple to pick from than ever before and a shade for every style

The High Street is spilling over with electric shades of plum — and, with this trend, there is no room for shrinking violets.

Thanks to the lilac knits and lavender jackets seen on the catwalks of brands such as Victoria Beckham and Dries van Noten, the ‘Cadbury’s chocolate wrapper’ trend is going nowhere.

In fact, there is more purple to pick from than ever before, and a shade for every occasion.

Heading to work? Pair pretty earrings with a bright violet silk blouse.

Looking for a party outfit? Match mules with a deep indigo velvet blazer.