FEMAIL picks out best buys for embracing fashion's new favourite hue

Purple reign! FEMAIL picks out the best buys for embracing fashion’s new favourite hue this season

  • The British High Street is spilling over with electric shades of plum this season 
  • It is thanks to the lilac knits and lavender jackets seen on the catwalks recently
  • There’s more purple to pick from than ever before and a shade for every style

The High Street is spilling over with electric shades of plum — and, with this trend, there is no room for shrinking violets. 

Thanks to the lilac knits and lavender jackets seen on the catwalks of brands such as Victoria Beckham and Dries van Noten, the ‘Cadbury’s chocolate wrapper’ trend is going nowhere.

In fact, there is more purple to pick from than ever before, and a shade for every occasion.

Heading to work? Pair pretty earrings with a bright violet silk blouse.

Looking for a party outfit? Match mules with a deep indigo velvet blazer. 


Amal Clooney in New York, pictured left, and Lucy Boynton, seen right, at the 91st Annual Academy Awards in Los Angeles

lkbennett.com 

 stories.com

 

winserlondon.com 

Alice + Olivia at net-a-porter.com 

cosstores.com

peachybelts.co.uk

stories.com 

latelita.com 

MM6 Maison Margiela at farfetch.com 

monsoon.co.uk 

Valet at liberty london.com 

uterque.com 

cotswoldcountryhats.com

Aspinal of London at pen sense. co.uk 

Attico at theoutnet.com 

 

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