FEMAIL takes a look into the VERY charmed life of Blue Ivy Carter

She’s ready to run the world! As Beyoncé and Jay-Z’s daughter Blue Ivy, 10, shocks fans by bidding $80k on diamond earrings, FEMAIL lays bare youngster’s VERY charmed life – from her $510 MILLION fortune to her record-breaking award wins

  • Blue Ivy, 10, was previously dubbed the ‘most famous baby in the world’ at two days old and has a reported net worth of $510 million – while her parents are worth an estimated $1.5 billion between them
  • Over the years, the rising star has already broken records with multiple award ceremony wins – and often goes viral for her sassy interactions with her superstar parents Jay-Z, 52, and Beyoncé, 41
  • The youngster left fans stunned when she offered up $80,000 for a pair of Lorraine Schwartz diamond earrings at the Wearable Art Gala in Los Angeles on Saturday 
  • The Grammy-winning star previously bid $16,000 on an item at the same event back in 2019
  • Here, FEMAIL breaks down the luxurious upbringing of the young star who already appears be a mogul-in-the-making thanks to her charmed upbringing

She may only be 10 years old but Blue Ivy Carter is already a multi-millionaire who has achievements to her name that artists can only hope for in their careers.

As the firstborn daughter of superstar musicians Beyoncé and Jay-Z, Blue was always set to live a life unlike many others on the planet – and fans can’t get enough of the snippets they get to see of her lavish life.

Over the weekend, fans were left stunned after the celebrity offspring casually bid over $80K for a pair of Lorraine Schwartz diamond earrings at a charity gala.

Beyoncé ($426m) and Jay-Z ($1.1b) are worth over $1.5 billion between them, providing their three children – Blue Ivy, 10, and four-year-old twins Sir and Rumi – with an impressive $510m each, according to Buzz Bingo. But that didn’t stop social media users from reeling in shock over the fact the pre-teen was able to put up such a large amount of money at the event.

Beyoncé and Jay-Z’s eldest child, Blue Ivy Carter has lived a charmed life so far, with the 10-year-old often making headlines over aspects of her lavish upbringing

The youngster most recently joined Beyoncé, 41, and Jay-Z, 52, at the Wearable Art Gala in Los Angeles on Saturday night when she bid up to $80k on valuable items (pictured in 2014) 

And if Blue Ivy’s large fortune wasn’t enough to garner attention, the young star has fast become a name in her own right after making it clear she might already be the boss of her billionaire parents.

In 2018, Blue went viral after the then-six-year-old was caught ordering her mom and dad to stop clapping during Havana singer Camila Cabello’s speech about the importance of Dreamer children.

Earlier this year she was the talk of the internet once again after she was seemingly left mortified when her famous father gave a public hug and kiss at the NBA Finals game in June.

However, the young star has also made headlines for her record-breaking wins at awards shows as well as her scene-stealing cameos within her parents’ groundbreaking projects.

Indeed, Blue seems on track to surpass the achievements of her family members should she pursue a career in music and entertainment.

Here, FEMAIL breaks down the luxurious upbringing of the young star who appears to already be a mogul-in-the-making thanks to her charmed upbringing.

Already a multi-millionaire aged 10: Blue is set to inherit a large fortune, has her own stylish and might eventually earn money through trademarked goods

Blue is reportedly set to inherit up to $510m from her billionaire parents – making her one of the richest kids in the world

Soon after she was born, Blue’s parents attempted to trademark her name for various uses including fragrance, beauty, fashion, and entertainment services (pictured in 2014)

Since she was a child, Blue (pictured left in 2016) has called on the services of stylist Manuel Mendez, who is based in New York and employed by Parkwood, Beyoncé’s management company (pictured right in 2019 wearing custom Alexander McQueen)

Blue Ivy has spent her entire life in the spotlight, being dubbed ‘the most famous baby in the world’ by Time magazine just two days after she was born in 2012.

According to Buzz Bingo, Beyoncé ($426m) and Jay-Z ($1.1billion) are worth £1.5 billion between them, providing their three children with $510m each. 

The data was gathered from celebrity parents and their total estimated net worth in dollars and then divided evenly and ranked among the number of children to determine the estimated net worth per child. 

Soon after she was born, her parents attempted to trademark her name — unsuccessfully, as there was already an established business called Blue Ivy. 

They have now applied to trademark Blue Ivy Carter for various uses including fragrance, beauty, fashion, and entertainment services. 

The trademark dispute is still ongoing with Beyoncé recently throwing some not-so-subtle shade at wedding planning owner Wendy Morales in the court documents, where noted that she’s trying to trademark ‘Blue Ivy Carter’ and not ‘Blue Ivy.’

The Lion King star argued that Morales’ claims ‘that consumers are likely to be confused between a boutique wedding event planning business and Blue Ivy Carter, the daughter of two of the most famous performers in the world, is frivolous and should be refused in its entirety.’

She also said that ‘the presence of the word “CARTER” ties the commercial impression of BGK’s Mark to the celebrity Blue Ivy Carter rather than Opposer’s regional event planning business.’ 

It was reported that the first thing Blue’s parents wanted to launch is a sportswear line for children. 

When it comes to getting dressed herself, Blue calls on the services of stylist Manuel Mendez, who is based in New York and employed by Parkwood, Beyonce’s management company.

For years Blue has been styled by Manuel, rather than sharing a stylist with her mother, who is looked after by Ty Hunter, or her father who is dressed by June Ambrose. 

Travels all over the world in style: The precocious youngster often swaps one of her parent’s mega-mansions for idyllic trips across the globe

Blue has enjoyed holidays with her parents on a number of yachts and luxury resorts in countries such as France, Italy and Croatia (pictured in 2016)

 Images of Blue enjoying her idyllic vacations have often become memes as fans delight in her carefree moments

The youngster’s mother often gives her followers a glimpse into the family’s lavish vacations on Instagram and her website

When it comes to holidays, only the best is good enough for Blue Ivy and her family. Thankfully, fans can’t get enough seeing her adventures, with each new image of Blue living it up in paradise quickly become memes online.

Indeed, the brood have been seen enjoying extravagant getaways to places in France, Croatia and Thailand among many other destinations over the years.

Other breaks have included a seaside holiday in Brazil, a cruise on a $56 million private yacht and a speedboat trip around the Italian island of Capri. 

In 2014 they even had the Louvre museum to themselves, which allowed Bey to pose for selfies in front of the Mona Lisa. 

It also helps that Blue’s father Jay-Z owns a £30 million Bombardier Challenger 850 private jet, with ‘S. Carter’ in curly script on the side – which boast a bedroom, two bathrooms and a kitchen.

When the family aren’t enjoying a holiday, they spend their time in one of five mega-properties — two in Los Angeles and one each in New York, The Hamptons and Miami. 

It’s been reported that Blue’s first home in New York had a $15,000 cot shaped like a royal carriage and her parents spent $56,000 on a Barbie doll encrusted with diamonds.

Already a Grammy darling: Blue became the second youngest winner in history for her part in Beyoncé’s hit track, Brown Skin Girl

Blue, her mother and musicians Saint Jhn, and Wizkid won best music video for Brown Skin Girl at the 63rd Annual Grammy Awards in 2021

Bey and Jay’s daughter became the second-youngest Grammy winner in the history of the Recording Academy with the win

The precocious child has also won a BET Her Award and an NAACP Image Award for the same song – with her grandmother Tina Lawson often praising the achievements on social media


In 2021, Blue won her first Grammy Award for Best Music Video for Brown Skin Girl. With her win, the youngster became the second-youngest Grammy winner in the history of the Recording Academy.

The record is currently held by Leah Peasall, who was just eight years old when she and her sisters won the Grammy for Best Album for their work on the soundtrack for the 2000 film O Brother, Where Art Thou?

Blue was credited as a songwriter and contributed vocals to the track of her mother’s 2019 album The Lion King: The Gift, as well as staring in the music video.

 Blue has also received a number of other awards, with her first in 2019: The Ashford & Simpsons Songwriter’s Award at the Soul Train Music Awards for co-writing her and mom Beyonce’s song Brown Skin Girl.

In 2020, Blue won the BET HER Award at the BET Awards, as well as Outstanding Duo, Group or Collaboration at the NAACP Image Awards and Video of the Year at the Soul Train Music Awards – all for Brown Skin Girl. 

Became the youngest winner of MTV VMA winner: Beyonce’s daughter broke the award show’s record in 2021 with another win for Brown Skin Girl

Blue collaboration with Beyoncé on Brown Skin Girl also earned her the title of youngest ever winner of a BET Award

Blue has a special history with the MTV VMAs after Beyoncé unveiled her pregnancy after performing Love On Top at the awards ceremony in 2011

Blue Ivy became the youngest winner at the MTV Video Music Awards in 2021 at the age of nine as the Brown Skin Girl music video won the Moon Man trophy for best cinematography.

The regal celebration of black debutantes beat out the DPs for Billie Eilish, Foo Fighters, Justin Bieber, Lady Gaga, and Lorde. 

Brown Skin Girl was originally released in 2019 and saw Blue singing alongside her mother and musicians Saint Jhn, and Wizkid.

The Carter family have a poignant history at the MTV VMAs after Beyoncé unveiled her pregnancy with Blue after performing Love On Top at the awards ceremony in 2011. 

The touching moment broke the internet as fans around the world celebrated the news that the couple were expecting their first child.

Meanwhile, Blue added another award to her collection, this time for Best Voiceover at the Voice Arts Awards. 

The star, got the award for her work narrating the audiobook Hair Love by Academy Award-winning filmmaker Matthew A. Cherry.

Happily bids a small fortune at events: Much like her parents, Blue appears to have no issue spending large sums on luxury items

Blue shocked her grandmother Tina Knowles-Lawson, 68, and Keke Palmer, 29, when she entered the bidding war and raised her paddle for the auction item in October 2022

The young girl bid over $80K for a pair of Lorraine Schwartz diamond earrings. Monique Rodriguez, the founder of Mielle Organics, eventually made the winning bid of $105K

Blue Ivy Carter – the ten-year-old daughter of Beyoncé, 41, and Jay-Z, 52 – stunned the Wearable Art Gala in Los Angeles on Saturday night. 

The young girl bid over $80K for a pair of Lorraine Schwartz diamond earrings, shocking her grandmother Tina Knowles-Lawson, 68, and Keke Palmer, 29. 

Monique Rodriguez, the founder of Mielle Organics, went head-to-head with the formidable youngster and made the winning bid of $105K. 

This isn’t the first time that Beyoncé and Jay-Z’s eldest child has caused a stir at the annual event’s luxury auction. In 2019, when she was only six years old, Blue Ivy bid $19K on another item up for auction at that year’s Wearable Art Gala. 

The art connoisseur, who was six years old at the time, bid on an acrylic painting of a young Sidney Poitier and she entered into a bidding war with a mysterious rival. That mystery bidder turned out to be none other than Tyler Perry, 53, who didn’t even know that he was bidding against a child. 

‘Somebody else was bidding against me,’ Perry later told NBC’s Today show after winning the bidding war with Blue Ivy. ‘I didn’t know who it was.’

‘I look over and it’s her,’ said the influential filmmaker. ‘She’s taking the paddle out of Jay’s hand and Beyoncé’s hand and she’s bidding.’ 

In 2019, when she was only six years old, Blue Ivy bid $19K on on an acrylic painting of a young Sidney Poitier at that year’s Wearable Art Gala. After a heated bidding war, she lost out to Tyler Perry, 53

Perry’s resolve didn’t waver once he realized that his competition was practically a kindergartener. 

‘This kid’s not outbidding me today,’ he said of his determination. ‘You gonna learn today, little girl, I’m getting this painting.’ 

The celebrity auctioneer for the gala that year was Star Jones and she shined a light on how Blue Ivy’s passion for art has developed. 

‘Her mother and father have been talking about how you gather art and that is a big deal for African Americans,’ said Jones from the stage. 

The former host of The View went on to add that this insight came straight from Beyoncé’s mother Tina Knowles-Lawson. 

Tina is co-founder of the WACO Theatre Center, which puts on the Wearable Art Gala every year in order to benefit WACO’s artistic and youth mentorship programs. 

A family affair: The youngster not only makes appearances in her famous parents’ adverts and music projects, she also appears to assist with rehearsals

Blue has become a regular model in the promotional materials for her mother’s Ivy Park x Adidas line


Fans have been thrilled to see that Blue not only watches her mother at work but like to actively participate in rehearsals, as seen in Beyoncé’s 2019 Netflix documentary, Homecoming

In 2021, Blue joined her parents for a sweet advert for the Tiffany & Co. About Love campaign

Blue became the youngest person featured in a chart single when the noise of her heartbeat taken from an ultrasound scan featured in her father’s 2012 song, Glory. The rapper – real name Shawn Carter – used a recording of her first cries on the same track. 

His 2017 album 4:44 (which failed to win in any of the eight Grammy categories in which it was nominated) included a track titled Blue’s Freestyle/We Family. 

The 40-second showcase of his daughter rapping was partly unintelligible but she could clearly be heard shouting out ‘Boomshakalaka!’ which soon caught on with fans.

Meanwhile, Blue also has a ‘Feat. Blue Ivy’ credit on the piano ballad Blue on her mum’s 2013 self-titled album Beyoncé.

And she had a starring turn in Jay-Z’s track Family Feud, and is featured in the seven-minute video. The song is about the damage caused by his infidelity and in the video he is seen confessing his sins in church while Blue Ivy sits on a pew and mom Beyoncé wanders around.

Blue has recently been appearing as a model in the promotional material for her mother’s Ivy Park x Adidas line. 

Meanwhile, Beyoncé and Jay-Z made sure their daughter played a part in one of the adverts they filmed for the Tiffany & Co. About Love campaign. 

The pair were cozied up in the back of a car for a Breakfast at Tiffany’s-inspired video titled, Date Night, before Blue made an adorable cameo in the ad which revealed to the world that she now has braces.

Blue was seen running in place on the set before the scene cut to a black and white shot of her running behind her parents’ car.

The youngster, who wore her hair in braids and donned a blue and white striped top along with glasses, then climbed into the car with her parents as they stopped at a light.

The couple laughed as Jay-Z played with his daughter’s glasses. Blue Ivy flashed a wide smile, showing off her braces, as a dog climbed onto her lap. 

Attending high profile events and rubbing shoulders with other stars: Blue has become a regular sighting at sports games, awards shows and other popular occasions

Blue was seen spending time with her father at the Super Bowl LIV in 2020 as they walked onto the field

Blue is no stranger to sitting courtside at basketball games and is regularly spotted with her parents

Blue has been attending the top music award shows since she was a young toddler, with many stars making a beeline to meet here (pictured with James Corden in 20127)

Most sports fans would be lucky to regularly attend the most high profile games of their preferred sport but for Blue Ivy, it’s just a standard day out with her parents.

The youngster is often seen sitting courtside with her family at big basketball matches, while she has also become a regular face at the Super Bowl. 

Meanwhile, Blue has been a music awards show regular since she was a toddler. At one point, fans were able to long forward to her annual appearances alongside her superstar parents.

However, the growing celebrity offspring has been absent from award ceremonies since the coronavirus pandemic began. 

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