Here are the least bankable actors of 2018 from Charlize Theron to Jason Statham
An actor’s popularity with moviegoers is a delicate matter, and even the industry’s biggest stars are always at risk of falling out of the public’s favor.
24/7 Wall St. has identified the least bankable actors as of 2018. These are the performers whose films have the worst average box-office returns in relation to their production budgets.
While not all of these actors’ biggest flops were released in 2018, none starred in any major hits. Jason Statham’s monster shark movie “The Meg” grossed $143 million in the U.S. on a reported budget of $150 million. While the film did better at the international box office, its domestic performance shows that having Statham as the lead star is not enough to justify such a massive budget.
Other featured actors may have scored recent box office successes but are dragged down by past failures. Charlize Theron has done well with this year’s “Tully” and last year’s “Atomic Blonde.” Older films like 1999’s “The Astronaut’s Wife,” which grossed less than one-third of its budget of $34 million in the U.S., landed her on the list.
To determine the least bankable actors as of 2018, 24/7 Wall St. analyzed the average return on investment for the films of 2,383 actors with data from the Internet Movie Database. Only films with the actor in a lead role were considered in his or her average return on investment using U.S. box office earnings, and only films with at least 10,000 user ratings on IMDb were included.
Actors were excluded from consideration if 30 percent or more of their lead acting credits were in sequels to their own movies. Additionally, actors who have not starred in at least five original projects throughout their careers, and at least one movie since 2014, were excluded from consideration. If an actor met the qualifications, however, their films that are sequels or included in a franchise were included in the average.
Finally, actors who met these criteria yet managed to gross an average of at least $70 million at the U.S. box office for films in which they were the lead were excluded. Budget data came from film data service The Numbers.
24/7 Wall Street is a USA TODAY content partner offering financial news and commentary. Its content is produced independently of USA TODAY.
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