Insiders share the hacks supermarkets use to make you spend more
Insiders share the fascinating hacks supermarkets use to make shoppers spend MORE – including placing milk at the back of the store and having no clocks
- Insiders revealed crafty tips retailers use to squeeze the most out of customers
- Explained reason there are no clocks was to avoid reminding shoppers of time
- Admitted essentials such as milk placed back of shop for maximum exposure
- Sweets were placed at eye level for children and lights brighter in veg section
Insiders have revealed the crafty tricks used by supermarkets to make customers spend more on their grocery shopping.
In a fascinating thread shared on question and answer site Quora, food market workers revealed the ways in which shoppers are encouraged to part with their money.
Ariel Dreyfus, a Business Administration student from South Carolina who analysed their behaviour, revealed stores will avoid placing clocks around the aisles, much like casinos, to avoid reminding customers of the time.
Meanwhile, British assistant psychologist Aishah Hannan noted the lighting is brighter around the fruit and vegetable aisle to make them appear ‘bright and healthy’ and essentials such as milk are placed towards the back of the store.
She also revealed that stores use music and colour to influence the mood, with slow music encouraging shoppers to relax their pace and yellow said to encourage hunger.
Elsewhere, Kimberley Susan, a British social media worker for Instagram, confessed that Black Friday deals weren’t as great as they appeared, explaining only the items that are coming to the end of their shelf life or not selling well will go on sale.
Interestingly Kimberley also revealed that the pharmacy may take extra long to process your order to give you more time to browse around the store and pick up extra products.
Bangladeshi expert Ranijitha Venkat also addressed shoppers being handed baskets or bags, a common practice in places such as Sephora or Claire’s Accessories, explaining that it plays on your ‘loss aversion bias’, meaning you will feel more hesitant to part with products picked up.
And even children aren’t safe, with British product manager Anita Pyke arguing that placing children’s seats in a large shopping trolley or even providing fun cars for kids is just another way to encourage parents to spend longer in the store and in turn spend more.
In a thread shared to Quora which analysed supermarket’s tricks to make customers spend more, British assistant psychologist Aishah Hannan revealed stores will avoid placing clocks around the aisles, much like casinos, to avoid reminding customers of the time
Aishah also revealed that stores use music to influence the mood, with slow music encouraging shoppers to relax their pace
She explained that stores use colour to grab shoppers’ attention, with red used for sales, yellow said to encourage hunger and blue used to encourage trust
Ariel Dreyfus, a Business Administration student from South Carolina, noted that the lighting is brighter around the fruit and vegetable aisle to make them appear ‘bright and healthy’
Kimberley Susan, a British social media worker for Instagram, confessed that Black Friday deals weren’t as great as they appeared, explaining that only the items that are coming to the end of their shelf life go on sale
British product manager Anita Pyke argued that placing children’s seats in a large shopping trolley or even providing fun cars for kids is just another way to encourage parents to spend longer in the store and spend more
British assistant psychologist Aishah Hannan explained that essential items like milk are always at the end of a store so customers are forced to walk past other food items to get them
Aishah Hannan from England added that stores will always give at least 1p off the price so it looks like it’s a pound cheaper in the thread of supermarket tricks
Arun, Indian entrepreneur, argued that the reason Ikea make their stores so hard to navigate, is so that shoppers are encouraged to throw random purchases into their trolley to avoid the tricky task of retracing their footsteps
Aishah Hannan, a Business Administration student from South Carolina went on to reveal that grocery stores will place the sweets at eye level for children whereas the dark chocolate will be in an adult’s eyeline
Kimberley Susan, a British social media worker for Instagram, agreed with the ‘no clocks’ theory, explaining that stores hope you will lose track of the time and spend more
Interestingly Kimberley also revealed that the pharmacy may take extra long to process your order to give you more time to browse around the store and pick up extra products
The social media worker also added that stores will adapt music according to the atmosphere, playing slower music if the shop is empty and there is more time to browse
Ariel Dreyfus, a Business Administration student from South Carolina, revealed that stores will always be happy to give you store credit to lure you back to potentially spend more money
Ariel also addressed the magazines and sweets often displayed by the tills, revealing that companies pay extra money for this prime spot, where shoppers make last minute impulse buys
Indian retail expert Dayne Fernandes argued that the essentials are scattered everywhere to force customers to see as much as possible, and free samples are only there to make you spend extra cash
Bangladeshi expert Ranijitha Venkat explained that stores often place items next to high cost stock to make it appear as though you’re getting a better deal
Ranijitha also addressed shoppers being handed baskets or bags, which often happens in places like Sephora or Claire’s accessories, explaining that it plays on your ‘loss aversion bias’, meaning you will feel more hesitant to part with products picked up
British marketing graduate Rajesh Shukla added that staple foods are kept in the middle of the store to force customers to see everything else on offer
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