Madonna’s daughter Lourdes Leon stars in Marc Jacobs ad campaign

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Madonna’s daughter Lourdes “Lola” Leon continues to make waves in the fashion industry.

The 24-year-old is the face of Marc Jacobs’ Spring 2021 campaign, which celebrates “eclecticism and an individualized approach to personal style.”

“Marc has a long-storied history with Madonna and so It only made sense for us to tap Lola to be the face of the campaign as she perfectly encapsulates the youthful spirit and uncompromising sense of individuality central to this younger expression of the brand,” the fashion label shared in a press release.

The collection features colorful tote bags ($375) and purses ($425) as well as denim sneakers ($275), medallion earrings ($85) and more.

Leon previously posed for a Juicy Couture underwear campaign alongside Ashley Graham. She’s also served as a Jean Paul Gaultier muse and face of the couturier’s Supreme capsule collection — following directly in the footsteps of her cone bra-clad mom — and made her runway debut in 2018 for Gypsy Sport.

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