Man ‘ruins childhood’ after spotting X-rated detail on Maoam packaging

A man has been accused of "ruining" people’s childhoods after pointing out some rather racy-looking pictures on Maoam sweet wrappers.

The classic fruity chews by Haribo were a sweet and inexpensive treat in many people’s formative years – but they didn’t take a close look at the design.

In a video, TikTok user @Mitchxllt questioned: 'Why have we never realised what Maoams are actually doing?'

He then shows a close look at six different flavours of the sweets and their packaging, which could be seen to be a little suggestive.

A green lime cartoon character is seen in a variety of odd poses with some fruit, such as fondling a lemon while licking his lips, being tickled by a raspberry and slobbering all over a strawberry.

The TikTok user added in the caption: "You learn something new everyday."

Unsurprisingly, the video has been watched nearly 3 million times and caused a storm of comments as shocked sweet lovers said they’d never noticed the cheeky details.

One viewer said: "I – my childhood was a lie", and a second wrote: "I'm never gonna think of Maoams the same again."

"I guess they have children to make a combined flavour?" said someone else trying to find a practical reason for the colourful designs.

Another joked: "Thank you for ruining my childhood bro."

This is not the first time the fruity packaging has been brought to people’s attention, however.

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Simon Simpkins, from Pontefract, West Yorkshire, complained to a shopkeeper in 2009 over the "lurid" pictures, Mail Online reported at the time.

He told the title: "The lemon and lime are locked in what appears to be a carnal encounter.

"The lime, whom I assume to be the gentleman in this coupling, has a particularly lurid expression on his face."

He said he argued with the shopkeeper who sold the sweets and his wife became "distressed" and had to sit down.

At the time, a spokesman for Haribo told the title the packaging was "fun" and "very popular with fans, both young and old".

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