Home » Lifestyle » Oprah Winfrey-backed Weight Watchers launches new program: Here's what's being offered
Oprah Winfrey-backed Weight Watchers launches new program: Here's what's being offered
Some severely obese kids should get weight loss surgery, American Academy of Pediatrics says
Some severely obese preteens and teens should be considered for weight loss surgery, according to new guidance from the American Academy of Pediatrics. Dr. Devi Nampiaparampil weighs in.
"More options" and "more freedom" are key aspects of Weight Watchers' new customizable myWW program.
Continue Reading Below
For the first time, Oprah Winfrey-backed Weight Watchers, which rebranded in 2018 as WW, is offering its members the opportunity to choose a program tailored to a member’s weight loss plan — giving them “more flexibility” when it comes to the foods they eat.
The launch of myWW, however, comes days after shares of WW International Inc. fell sharply as the weight-management company reported a third consecutive quarter of lower revenue. The company's revenue for the thee three months ending in September, was $348.6 million, down from $365.8 million a year earlier.
“It is scientifically proven that customized approaches lead to greater engagement and more behavior change than generic approaches,” said Gary Foster, chief scientific officer of WW. “The new myWW program enables people to live their lives and still lose weight."