Primark £35 checked shearling coat becomes online hit
‘Primark’s coat game is strong’: £35 checked number becomes the surprise hit of the season as desperate shoppers vow to snap one up before they’re gone
- The £35 brown and blue checked coat made its debut on Instagram on Sunday
- Shoppers from around Europe have begged to know how to bag the coat
- It boasts a Gucci-inspired double-breasted front and shearling-effect collar
- One fashionista claimed it was giving high street rival Zara ‘a run for its money’
- While one customer even declared the coat had ‘stopped [her] in my tracks’
A £35 Primark coat has emerged as the most coveted item of the season after sending fans wild on social media.
The brown and blue checked number made its debut on Primark’s Instagram page on Sunday, and within minutes shoppers from around the world were begging to know where they could get their hands on it.
Boasting a cosy shearling collar and double-breasted front, the on-trend item has been already hailed by shoppers as a ‘fashion must-have’.
One fashionista claimed it was giving high street heavyweight Zara ‘a run for its money’ while another proclaimed: ‘Primark’s coat game is strong’.
Cut-price retailer Primark has sent shoppers wild with this snap of a brown and blue check coat trimmed with a shearling collar. Priced at just £35, it appears to take inspiration from the likes of Gucci but costs just a fraction of the price of designer offerings
The coat is currently only available in Britain, with shoppers from Ireland, Germany and Portugal begging to know where they could get their hands on one.
One customer even declared the coat had ‘stopped [her] in my tracks’ when she spotted it on social media.
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The coat appears to have taken inspiration from luxury brands like Gucci, whose lookalike winter coats cost upwards of £3,500 – more than 100 times the price.
While product information on the Primark number is scant, it is likely to be a wool mix with a synthetic trim.
It is understood that the coat is only available in-store. MailOnline has contacted Primark for more information.
Fan frenzy: The coat is currently only available in Britain, with shoppers from Ireland, Germany and Portugal begging to know where they could get their hands on one (pictured)
Hit after hit: Shoppers recently went wild for sparkly £15 Minnie Mouse ear heels from Primark (pictured), which went on sale this month. The Primark design is almost identical to these £415 shoes from Italian brand Oscar Tye
Primark recently launched this beetle handbag for just £7 – and it will look rather familiar to Gucci fans. Gucci’s beetle and butterfly embellished version of its wildly popular Marmont bag costs £1,210 – that’s over £1,200 more than the Primark bag it inspired
The coat is just the latest in a string of sartorial hits for the fast-fashion chain; they have wowed shoppers with a £7 dupe of a £930 Chloé bag, and £14 Valentino-inspired stilettos.
Other style sellouts including a Gucci-esque handbag, Beauty & the Beast homeware range, and £14 Minnie Mouse heels.
The store is also increasingly branching into beauty with copycat Jo Malone-inspired scents, and a recent skincare collaboration with beauty guru Alessandra Steinherr.
With around 189 branches in the UK alone, Primark made its US debut in Boston in 2015.
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